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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac welcomes back Entourage favorite Ari Gold

With publicity for the long-awaited Entourage movie ramping up, we're finding that one of the stars of the film happens to be the handsome Cadillac Ciel Concept convertible. It makes a number of appearances in the trailers with Vince, E, Turtle, and Johnny Drama cruising about, despite the fact that it isn't actually a production vehicle. We guess it pays to be Aquaman and Enzo Ferrari. Supporting its tie-in with the flim, Cadillac has enlisted Jeremy Piven, famed for his roll as outrageous, obnoxious, abrasive, and amusing talent agent Ari Gold, to star alongside its droptop sedan. The pair are the focus of a four-minute featurette welcoming the actor's character back while expounding on the series-ending cliffhanger that basically made the movie a sure thing. Take a look at the spot, which was directed and written by Entourage creator Doug Ellin. And be sure to check out the brotastic HBO series when it makes the jump to the big screen on June 3.

Semi-autonomous Cadillac CT6 has Batman's seal of approval

Earlier this year, Cadillac pushed the launch of its Super Cruise semi-autonomous technology back to 2017, but it looks like the automaker is still hard at work testing the system on its vehicles. Our photographers snapped a CT6 sedan with what appears to be the Super Cruise technology in broad daylight. The CT6 in the pictures, ignoring the massive equipment on the car's roof, appears to be stock. The barely camouflaged vehicle has more sensors on the front fascia and a black rear bumper, but other than those points, looks normal. Getting back to the massive piece of equipment on the CT6's roof. There's no way to definitively state what it is, but there appears to be four cameras on the corners of the rack. A sensor or camera is also fitted to the right side mirror, which is slightly camouflaged. With all of the wires from the roof going into the vehicle, there's a chance that the massive blacked-out piece of equipment on the roof could be used to gather data. While the equipment looks extremely scientific, someone at Cadillac must have a sense of humor, or be a huge fan of DC Comics, as a Batman's logo is prominently displayed on the roof-mounted gear. Cadillac announced its Super Cruise semi-autonomous technology two years ago. The system will be able to speed the car up, keep the vehicle in its lane, and slow it down. The goal, in 2014, was to introduce the technology in two years (2016), but the automaker delayed the tech until 2017. Related Video: Featured Gallery Cadillac CT6 Super Cruise Spy Shots View 13 Photos Image Credit: Spied Bible / Brian Williams Design/Style Spy Photos Cadillac Technology Autonomous Vehicles Luxury Sedan cadillac ct6 Super Cruise