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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2016 Cadillac ATS-V brandishes 450 horses and 6-speed manual

Details about the hotly anticipated 2016 Cadillac ATS-V are tumbling out, and they look to be everything we could ask for in a high-performance Caddy coupe.
According to Road & Track, the ATS-V will use a version of the twin-turbocharged 3.6-liter V6 from the CTS Vsport, but the wick will be turned up to 450 horsepower and 445 pound-feet of torque. In glorious news for driving enthusiasts everywhere, that potent mill will be available with either a six-speed manual or eight-speed automatic.
According to R&T, the engine has a heap of high-performance tech to let it make the extra ponies, including titanium connecting rods, two water-to-air intercoolers, titanium turbines for the turbos and an additional radiator dedicated to cooling the gearbox and electronically locking differential. Keeping it all planted are a set of Michelin Pilot Super Sport tires, and a suspension with 50 percent more roll stiffness.

Mercedes leads in US luxury car thefts

Mercedes-Benz makes some fine automobiles. The Silver Arrow'd cars are so good, apparently, that thieves can't help but try to steal them. The German brand is at the top of the charts for luxury car thefts in the US, according to the National Insurance Crime Bureau, with New York City leading the way. (And those New Yorkers complain about Detroit being bad!)
The C-Class was the most stolen model, with 485 ganked between 2009 and 2012 in NYC alone, while the E-Class and S-Class (which also boasted the worst recovery rate, at 59 percent) both finished in the top ten. Following the C-Class was the BMW 3 Series and Infiniti G. Not surprisingly, each of these were the most common models in their respective lineups. Los Angeles and Miami are also prime hotspots for luxury car thefts, according to the Detroit News report.
While getting your car stolen is pretty awful, there was one inspiring statistic compiled by the NICB - the average recovery rate across the board was 84 percent, with the Cadillac CTS getting recovered 91 percent of the time.