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Cadillac can't keep up with Escalade demand, can't move its sedans

No matter how much Cadillac revitalizes its lineup and its image, it seems that all consumers want is the Escalade. In fact, Automotive News reports that General Motors can't keep up with demand for the fullsize luxury SUV, despite sticker prices that start at over $70,000 and approach six figures at the top end of the spectrum. Contrast that with sedans like the ATS and CTS, which are far cheaper but which Cadillac hasn't been able to move fast enough to keep up with production, prompting both the manufacturer and dealers to offer substantial incentives to keep them from piling up. Cadillac had been resisting a price cut of the ATS or CTS, lest it hurt resale values – itself a factor that could explain consumers' reluctance to buy them in the first place – but been offering subsidized leases, discounted financing, rebates and cheaper options. Combined with incentives from individual dealers, according to AN, buyers can be looking at five-figure discounts on buying a new Cadillac sedan. And now, finally, it seems the CTS will indeed get a little bit off its bottom line. Yet GM has been producing the ATS and CTS at rates that their sales can't keep up with. The automaker was forced to idle the plant in Lansing, MI, where it assembles the ATS and CTS for six weeks starting this past December. And since it reopened late in January, it's been reduced to a single shift as dealers try to move the metal they've already got. Meanwhile the plant in Arlington, TX, that produces the Escalade and its Chevy and GMC siblings has been running on overtime, with three shifts throughout the week and even into the weekend to keep up with demand. Profitable as it's been for Cadillac and GM, though, the Escalade does not represent the future of where it wants to take the brand - separating the Escalade as almost a brand unto itself that's been left out of the company's new naming scheme. If only it could make its sedans as successful as its fullsize SUVs, it'll be all set.

Why we can't have better headlights here in the U.S.

It wouldn't be a European auto show if we weren't teased with at least one mainstream vehicle we can't have here. At the Geneva Motor Show last week, the small but vocal contingent of shooting-brake buffs lamented that the Mazda6 wagon won't be coming to our shores, although they can take comfort in the fact that the vehicle won't get the torquey 250-horsepower 2.5-liter turbocharged gasoline engine we'll get here. Mercedes-Benz also announced a new headlight technology in Geneva that likely won't be available here anytime soon. It's just the latest in a long line of innovative and potentially lifesaving front-lighting solutions that the federal government doesn't allow in this country due to outdated standards — and a current lack of leadership at the U.S. Department of Transportation. Mercedes-Benz's new Digital Light system that debuted in Geneva uses a computer chip to activate more than a million micro-reflectors to better illuminate the road ahead. The Digital Light headlamps works with the vehicle's cameras, sensors and navigation mapping to adjust lighting for the given location and situation and to detect other road users. The Digital Light technology also serves as an extended head-up display of sorts by projecting symbols on the pavement ahead to alert drivers to, say, slippery conditions or pedestrians in the road. And it can even project lines on the road in a construction zone or through tight curves to show the driver the correct path. Digital Light will be available on Mercedes-Maybach vehicles later this year, although like any technology it's bound to trickle down to less expensive vehicles. That is, if we ever get it here in the U.S. Audi, a leader in automotive lighting, has repeatedly run into snags trying to bring state-of-the-art car headlights to the U.S. The German luxury automaker's recently introduced matrix laser headlight system, which performs many of the same trick as Mercedes-Benz's Digital Light, also isn't legal on U.S. roads. And five years after the introduction of its matrix-beam LED lighting, which illuminates more of the road without blinding oncoming motorists with brights by simultaneously operating high and low beams, Audi still can't bring that technology to the U.S. either.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.