Escalade 4x2 (no Reserve) on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac CT6 beefs up with 400-hp twin-turbo V6

Cadillac's engine lineup is set to get a makeover led by the potent powerplants under the hood of the CT6. Our man Steven Ewing is onsite at an event in Detroit reporting all the details. Here's what we know so far: The CT6's top engine will be a 3.0-liter twin-turbo V6. It's the first twin-turbo with cylinder deactivation, which essentially makes the V6 able to convert to a V4 unit. Power will be 400 horsepower at 5,500 rpm and 400 pound-feet of torque at just 2,500 rpm. No word on what a potential CT6-V would get. The CT6 will also have a naturally aspirated V6 that Cadillac is claiming to be all-new. It's rated at 335 hp at 6,800 rpm and 284 lb-ft at 5,300 rpm. That's an improvement of 14 hp and nine lb-ft compared with today's 3.6-liter V6, and fuel economy increases nine percent. Cadillac says it's the highest output for a naturally aspirated V6 that's SAE-certified and runs on regular fuel. Both of these V6s will have stop/start technology and will be paired to with eight-speed automatic transmissions. The 3.6-liter V6 will also be used in the 2016 CTS and the 2016 ATS. Meanwhile, Ewing reports that Cadillac says the ATS-V is actually more powerful than initially announced, though there are no numbers to flesh that claim out as yet. The brand also plans to offer four- and six-cylinder diesel engines in various vehicles and new V8 options. The CT6 bows at the New York Auto Show. It will use an aluminum-intensive body that reduces weight by 198 pounds compared with a steel setup and continues Cadillac's creased design language used on the CTS and ATS models. The CT6 goes into production late this year in Detroit. Related Video: Cadillac Next-Gen V-6 Engines Led by 3.0L Twin Turbo Segment-leading power, efficiency in world's most advanced six-cylinder DETROIT – Cadillac today announced a new generation of V-6 engines, led by an exclusive Twin Turbo V-6 that will be one of the industry's most advanced six-cylinder gasoline engines. It leverages the latest technology to balance efficiency, performance and refinement in the upcoming, top-of-the-range CT6 luxury performance sedan. The all-new Cadillac 3.0L Twin Turbo is designed to achieve new thresholds of refinement and specific output for the brand's new prestige luxury sedan, which makes its world premiere March 31, at the New York International Auto Show. Production begins late this year at General Motors' Detroit-Hamtramck Assembly Plant.

Cadillac Escala Concept shows off a softer side of American luxury

When Cadillac announced that it would be appearing at Monterey Car Week with a stunning, new concept, the news sent a rush of blood to the head. Would it be a CT6 Coupe? A new V-series model? A follow-up to the show-stopping Elmiraj? Tonight, at the beginning of a weekend of festivities to tantalize automotive enthusiasts and aficionados, Cadillac instead showed off a glimpse of reality: the Escala four-door coupe concept. It wasn't behind a flat-white background, but at a futuristic yet modern home nestled in the hills that Cadillac president Johan De Nysschen introduced the Escala as a "point of inflection" for the brand. Keen observers will note that "Escala" is nearly "Escalade," but any similarity between the two vehicles ends there. De Nysschen noted that the four-door is meant to "relentlessly drive this brand back to its place at the pinnacle of premium." "Nothing less will do," de Nysschen said. The Escala is neither as bold as some recent Cadillacs to take the stage, nor as brash. From a distance, it has a wide, muscular stance wrapped in a tailored suit. Up close, it almost resembles a four-door Camaro — perhaps a nod to the work of former Holden design chief and incoming General Motors director of design, Michael Simcoe. De Nysschen described the Escala project as an "opportunity for designers to flex their creative muscle." The Escala seems to have a footprint mirroring that of a Mercedes-Benz CLS-Class, but it feels wider and smaller at the same time. Is the shape derivative? Perhaps, but the Escala's design is less a reflection of a future, incognito Cadillac, and more of a chance for the brand to show off the details that might soon become icons. The Escala's shape may not be earth-shatteringly different, but the truth is in its details. The mirrors are as thin as designer spectacles. The C-pillar offers an opportunity to show off Cadillac's latest take on the Hoffmeister kink. A glass roof adds visual airiness. And a simple "GM DESIGN" badge sits below the side doors, in deference to the stylists who labored to make the Escala different. The most defining element of the concept is the way it utilizes light. There isn't anything blinding about its lighting, but that means you can focus on the shape and appreciate the ambience. The depth of the LED tail lights adds visual length to the Escala and shows where Cadillac's designers placed the most importance. It's contrast and beauty at once.