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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac CTS-V, ATS-V special editions celebrate IMSA titles

This was Cadillac's first year of competition for its DPi-V.R. Daytona Prototype race car in the IMSA Endurance Championship, and it brought home both the manufacturer title and driver title. To celebrate the occasion, Cadillac has created special editions of its fastest road cars, the CTS-V and ATS-V, and their defining features are stickers. Yes, the most unique part of these special Cadillacs is a decal package. But it is an attractive one, with white, gray, silver and red accents inspired by the race car. They're complemented by either a black or white paint job and red side mirrors. The rear quarter windows also get little stickers of the race car's silhouette. Though the stickers are the defining trait of these special-edition cars, they aren't the only features. The CTS-V and ATS-V each come bundled with an array of other features such as a sunroof, the carbon fiber exterior accent package, and a red and black interior that features red-accented carbon fiber trim and Recaro seats. Available as additional options are an eight-speed automatic for the ATS-V, a performance data recorder and a suede steering wheel and shift knob. The other neat tidbit is that, if those extra features are must-haves, the IMSA edition ATS-V is the way to go. The $72,190 price for the sedan is almost $2,000 less than an equivalent standard ATS-V sedan. The regular ATS-V sedan also isn't available with the red and black interior. The special-edition ATS-V coupe starts at $74,390, which is a little over $1,000 more than an equivalent normal ATS-V coupe. Unfortunately for CTS-V buyers, the IMSA edition model, at $105,730, is pricier than optioning up a regular CTS-V. So in that case, you'll have to decide whether the decals and exclusivity are worth it. Related Video: Featured Gallery 2018 Cadillac CTS-V and ATS-V IMSA Championship special editions View 13 Photos Image Credit: Cadillac Cadillac Coupe Luxury Performance Sedan cadillac ats-v

Cadillac Escala Concept shows off a softer side of American luxury

When Cadillac announced that it would be appearing at Monterey Car Week with a stunning, new concept, the news sent a rush of blood to the head. Would it be a CT6 Coupe? A new V-series model? A follow-up to the show-stopping Elmiraj? Tonight, at the beginning of a weekend of festivities to tantalize automotive enthusiasts and aficionados, Cadillac instead showed off a glimpse of reality: the Escala four-door coupe concept. It wasn't behind a flat-white background, but at a futuristic yet modern home nestled in the hills that Cadillac president Johan De Nysschen introduced the Escala as a "point of inflection" for the brand. Keen observers will note that "Escala" is nearly "Escalade," but any similarity between the two vehicles ends there. De Nysschen noted that the four-door is meant to "relentlessly drive this brand back to its place at the pinnacle of premium." "Nothing less will do," de Nysschen said. The Escala is neither as bold as some recent Cadillacs to take the stage, nor as brash. From a distance, it has a wide, muscular stance wrapped in a tailored suit. Up close, it almost resembles a four-door Camaro — perhaps a nod to the work of former Holden design chief and incoming General Motors director of design, Michael Simcoe. De Nysschen described the Escala project as an "opportunity for designers to flex their creative muscle." The Escala seems to have a footprint mirroring that of a Mercedes-Benz CLS-Class, but it feels wider and smaller at the same time. Is the shape derivative? Perhaps, but the Escala's design is less a reflection of a future, incognito Cadillac, and more of a chance for the brand to show off the details that might soon become icons. The Escala's shape may not be earth-shatteringly different, but the truth is in its details. The mirrors are as thin as designer spectacles. The C-pillar offers an opportunity to show off Cadillac's latest take on the Hoffmeister kink. A glass roof adds visual airiness. And a simple "GM DESIGN" badge sits below the side doors, in deference to the stylists who labored to make the Escala different. The most defining element of the concept is the way it utilizes light. There isn't anything blinding about its lighting, but that means you can focus on the shape and appreciate the ambience. The depth of the LED tail lights adds visual length to the Escala and shows where Cadillac's designers placed the most importance. It's contrast and beauty at once.