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2016 Cadillac CTS-V to hit dealers this summer, start at $83,995*

Cadillac has announced pricing for the 640-horsepower CTS-V, and not only will the new super-sedan outgun its heartiest German rivals, it'll undercut them on price, too. Kicking off at $83,995 (not including a $995 destination charge), the CTS-V is nearly $10,000 less than the 560-hp BMW M5, almost $18,000 less than the 577-hp Mercedes-Benz E63 AMG S 4Matic, and is nearly $25,000 less than the 560-hp Audi RS7. So in case you were wondering, yes, the CTS-V will continue to be one of the auto industry's very best high-performance bargains in its third generation. "V-Series represents the pinnacle of Cadillac, a brand that now makes drivers' cars at the highest level," Cadillac's head honcho Johan de Nysschen said in a statement. "The new CTS-V is essentially two cars in one: a luxury sedan with sophisticated road manners and a track-capable sports car with awe-inspiring performance. This type of car is exclusive, the domain of the few who can access this level of incredible capability. V-Series matches or overtakes the finest cars in this elite class, while being more accessible." As for when you can get your hands on bargain-priced beast, dealers are now accepting orders, with deliveries slated to begin late this summer. Scroll on down for the official release from Cadillac. Next-Generation 640-hp Cadillac CTS-V Launches This Summer U.S. DEALERS BEGIN ACCEPTING ORDERS NOW FOR CADILLAC'S UPCOMING PERFORMANCE ICON DETROIT – Cadillac announced today that U.S. dealers will begin accepting orders for the next-generation 2016 CTS-V, the all-new high-performance sedan that launches in late summer. The 640-hp CTS-V is the second of two all-new V-Series models to come to market in 2015, following the smaller ATS-V coupe and sedan, which launches in late spring. Cadillac's new 2016 V-Series models represent a significant expansion of the brand's elite, high-performance line. Not only are the new V-Series cars elevated in terms of performance, they now reach a broader spectrum of drivers by presenting two distinct personalities, size categories and price points. With a top speed of 200 mph and 0-60 performance in 3.7 seconds, the CTS-V is the most powerful car in Cadillac's 112-year history. The 2016 CTS-V is priced from $83,995. Customers can place orders now with dealers and view additional product information at Cadillac.com. The CTS-V elevates into the elite group of the world's highest-performing sedans.

Corvette's Performance Data Recorder headed to other cars, will Cadillac ATS-V be first?

For 2015, the Chevrolet Corvette Stingray gained a novel piece of high-performance technology: The Performance Data Recorder. This trick system combines video from a front-mounted camera with in-car data and GPS information to help drivers record and study their lap times, complete with data overlays. While it's a clever tool for track days, it's also finding popularity as a built-in dash cam of sorts. To this point, the technology has been a Corvette exclusive, but General Motors' executive vice president of global product development, Mark Reuss, has confirmed to Autoblog that it will soon be available in other vehicles.
At a media luncheon on Thursday, we asked whether GM was keen to expand usage of the technology to other models, and if we could expect to see something soon. Reuss coyly replied, "What's soon?" When we suggested the 2016 Cadillac ATS-V (which is scheduled to debut at next week's LA Auto Show), he replied, "There will be other uses, and it won't be that far away. How's that?"
Certainly not an outright confirmation, but we wouldn't be at all surprised to see the next high-po Cadillac roll under the klieg lights at the Los Angeles Convention Center next Wednesday brandishing more than just 450 horsepower.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")