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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

No, Eminem is not giving away the Cadillac Ciel concept, Facebookers

Damn it, Facebook people, stop being so gullible. When you see something on social media that requires you to share or like a status or page in exchange for a chance at winning something, it's almost always a hoax. This goes for iPads, or Bill Gates giving away cash or, yes, an Eminem fan page giving away a Cadillac Ciel. Now, normally we'd simply ignore this utter hogwash, but it's getting some traction on Facebook and, annoyingly, is beginning to clog our newsfeed. Ignoring the fact that the Ciel is a pure concept car that likely can't even be registered for regular use, there are more than a few things that should give this nonsense away as a hoax. First, Eminem has only ever gotten in bed with one automaker – Chrysler. It seems unlikely that he'd defect simply to give away a car on Facebook. Secondly, the page that is putting on the giveaway isn't even a verified page – Eminem's real Facebook fan page has 97 million likes, this one has 622,000. Third, a quick look at the caption for the Ciel's photo, shown above, reveals the sort of grammatical mess that no serious contest would allow. Take a look (sic implied throughout): "Only 24 Days Until Christmas, Can you Imagine yourself driving this Car? I'm about to make that happen, Its Official, I Will be giving away this 2014 Cadillac Ciel to one random lucky fan, all you gotta do is follow these three easy steps, Step 1) Share this photo, Step 2) Like my page, Slim Shady Step 3) Like this photo, Winner Will be picked On December 5th 4 Days Away, Good luck to Everyone!!" We reached out to Cadillac spokesman David Caldwell just for fun. Apparently, this photo and schtick pops up every few months with virtually the same text, only to vanish at the end of the "giveaway." You're as shocked as we are, right? So, once again folks, just because it's on the Internet doesn't mean it's true. If your friends, family and acquaintances are blowing up your Facebook feed and social network channels with this nonsense, be sure to set 'em straight with a link to this story – we're sure the real Slim Shady will appreciate it.

2017 Cadillac CTS-V Drivers' Notes | V is for velocity

The 2017 Cadillac CTS-V is as close to a four-door Corvette Z06 as you're ever likely to get. Underneath the carbon-fiber hood rests one hell of an engine, a 640-horsepower supercharged V8. It's only slightly less powerful than what you'll find in the Corvette. Thanks to GM's chassis wizards, the car's handling is an equal match for the powerful engine. This particular car packs in a number of options, including Recaro seats and the performance data recorder that allows owners to measure lap times and record video. The most expensive option is the $6,950 Carbon Black Package. This nets you a carbon fiber hood vent, front splitter, spoiler and rear diffuser. This car isn't cheap, but it does undercut the less powerful Audi RS7 and Mercedes-AMG E63 S. Associate Editor Joel Stocksdale: This is a seriously fun, if also flawed, car. And the biggest contributor to the fun is the big lump of V8 under the hood. The supercharged 6.2-liter makes 640 horsepower, but Cadillac could've left the number off and just called it "effortless." The gentlest pressure on the gas pedal will result in you picking up an extra 10 mph without ever noticing. And when you stomp on it, you get this huge and immediate surge of acceleration. It's truly giggle-inducing. Although the CTS-V is big and heavy, it handles the power well. It gives you enough info on what's happening so you feel in control, and the chassis is impressively composed. The only real weak points I can find on the CTS-V (besides the low gas mileage) are the interior controls. They are abysmal. The infotainment screen is pretty poor, with a clutter of information at the main screen, and difficult-to-find commands for getting to other menus. But worse than that are the climate and volume buttons. They're all touch-sensitive spots on the center stack. They're not very responsive, and the vibratory feedback it provides isn't noticeable while driving. It doesn't help that the feedback feels pretty inconsistent, too. For me, I think I could learn to live with the infotainment, simply because I love the way the rest of the car feels and drives. But, Cadillac, you need to get to updating this ASAP. Associate Editor Reese Counts: OK, Cadillac's infotainment system sucks. Let's get that out of the way. Touch capacitive interfaces don't work well in cars. This does have the old version of CUE, so I'm hoping the next-gen system will fix some of the interface issues. Like Joel, this wouldn't turn me off from buying the car.