Cadillac: Escalade on 2040-cars

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Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

2021 Cadillac XT5 Review | What's new, prices, fuel economy, pictures

The 2021 Cadillac XT5 plays in what’s become the most popular of all luxury segments: two-row crossovers. It does so with typical Cadillac nebulousness, straddling the line between size segments with the promise of getting more for your money than what the Germans might offer. And while it is cheaper than much of the midsized competition, you lose out in other areas. Style is always subjective, but inside and out, we find most of its competitors from Germany and elsewhere more compelling. The blacked-out Sport trim adds a bit of pizazz, but nothing about the design is memorable. WeÂ’re less than enamored with the powertrain options, too. The base four-cylinder is refined but less powerful than what competitors offer, while the V6 is hardly much of a performance upgrade and is shared with multiple non-luxury GM vehicles to boot. Some of the available tech is enticing at this price point, but an uninspired interior and lackluster drive experience would have us recommending many of the XT5Â’s rivals over it, regardless of which segment they belong. WhatÂ’s new for 2021? The XT5 sees minor updates for 2021. It gains wireless Apple CarPlay and wireless Android Auto functionality. Dark Moon Blue Metallic and Infrared Tintcoat are added to the exterior color options. Finally, new 20-inch dark-painted wheels are added as optional on Sport models. Cadillac gave the XT5 a mid-cycle refresh last year, and you can find those 2020 changes here. 2021 Cadillac XT5 Sport View 21 Photos What are the XT5 interior and in-car technology like? Similar to the exterior design, the interior is rather forgettable. ItÂ’s covered in leatherette most places you look and touch (though much of it can be swapped to genuine leather with the Platinum Package). The styling comes off as old and uninspired (and has since this generation was brand new). ThereÂ’s a mix of the typical GM corporate plastic and Cadillac-specific glossy bits, but the ratio doesnÂ’t seem right. And then thereÂ’s a splash of metal tossed in for the climate controls that are frustratingly slow to respond. Done up in the right color upholstery (available on upper trims), thereÂ’s a touch of intrigue with the extensive use of leather-look or real leather facing the occupants.

Cadillac chief says ATS convertible, wagon on the table

What we do know is that the ATS will wear at least one more bodystyle. That comes from Cadillac head Bob Ferguson, who answered "Absolutely" when Automotive News asked him about the possibility of another variant. What we don't know is what that bodystyle or styles will be.
We now have a sedan and coupe ATS, there's supposedly a V sedan coming. After that, a convertible is a likely option given that the man who just became the global product honcho at General Motors, Mark Reuss, admitted to having one already designed in 2012. The decision on it can't get out of the underworld and a wagon is the other option, but the droptop would seem to make the most sense if one considers the competitive set: the BMW 4 Series and Audi A5 convertibles are hot property and Mercedes is bringing a C-Class convertible. Meanwhile wagons are the sentimental utility vehicles that, refusing to die, seem forever destined for life support... CTS Sport Wagon, anyone?
Based on Ferguson's statements, it appears that what Cadillac definitely won't do is play model variant catch-up with the European luxury brands it has spent years hunting down, telling Automotive News, "We want to keep our focus on a limited number of vehicles and do them very well."