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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2015 Cadillac ATS, CTS recalled over brake issue

A problem with the brakes on the 2015 ATS and CTS has prompted Cadillac to issue a recall. According to the notice below from the National Highway Traffic Safety Administration, the issue revolves around the bracket that connects the brake pedal assembly and the rod that actuates the brakes. Even under normal operation, that bracket could fracture, impeding the ability to slow or stop the vehicle. That, as you're surely aware, could increase the risk of a crash. The issue affects a reported 2,163 vehicles in the United States. Owners will need to be bring their vehicles in to their local dealership to have those brackets replaced starting on August 1. See the complete recall notice below. RECALL Subject : Brake Pedal Bracket may Fracture Report Receipt Date: JUN 09, 2015 NHTSA Campaign Number: 15V358000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 2,163 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Cadillac ATS and CTS vehicles. The affected vehicles have a bracket between the brake pedal assembly and the rod that actuates the brakes that may fracture during normal brake pedal operation. CONSEQUENCE: If the bracket fractures, the driver would not be able to apply the brakes, increasing the risk of a crash. REMEDY: GM will notify owners, and dealers will inspect the vehicle and replace any affected bracket, free of charge. The recall is expected to begin August 1, 2015. Owners may contact Cadillac customer service at 1-800-458-8006. GM's number for this recall is 15352. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

Have you been watching the 2015 Oscars? No? Then you've missed your very first look at Cadillac's long-awaited flagship, the imaginatively named CT6. Don't worry folks, we've got the entire spot, titled The Daring: No Regrets, available below. Marking the start of the new Dare Greatly campaign, the 60-second spot will be joined by three others during the Oscars' broadcast, and features a number of unconventional luminaries from the worlds of fashion, finance, technology and film, contrasting their common beginnings with their exceptional accomplishments. It's a powerful spot... and then the CT6 arrives. Asking "How dare a 112-year-old carmaker reinvent itself," a white CT6 is spotted (viewed through what looks like a bad Instagram filter) cruising slowly down a New York (we assume) street. The car itself is big and wide – properly American and Cadillac in its proportions – and features a very handsome evolution of the latest CTS' styling, with a new take on the brand's distinctive headlight and grille design. Have a look at the photo above, watch the ad and let us know what you think of both the commercial and the car that stars in it, down in Comments.