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Cadillac cancels sponsorship of Trump's PGA event

Cadillac has ended its sponsorship of the PGA's World Golf Championship, which has incited a response from Donald Trump, the presumptive Republican presidential nominee. Without the automaker's money to run the event at a property owned by Trump in Miami, the PGA announced it will move the WGC to Mexico City. Trump responded by saying, "Cadillac's been a great sponsor, but they're moving it to Mexico. They're moving it to Mexico City which, by the way, I hope they have kidnapping insurance. They're moving it to Mexico City. And I'm saying, you know, what's going on here? It is so sad when you look at what's going on with our country." In 2010, the PGA announced a multi-year deal with Cadillac to sponsor the WGC, starting in 2011. Since 2007, the event has been held at what is now known as the Trump National Doral Miami location. Trump took ownership of the property in 2012. Cadillac issued a statement to Autoblog that says: "We are proud to have been the title sponsor of the World Golf Championships-Cadillac Championship since 2011. We have made the decision, however, not to extend our sponsorship beyond this year. We thank the PGA TOUR for a great six years with the Cadillac Championship." Related Video: News Source: Talking Points MemoImage Credit: Elijah Nouvelage/Getty Images Auto News Government/Legal Cadillac Mexico City

Next-gen Cadillac CTS-Vs caught in parking lot

A pair of camouflaged Cadillac CTS prototypes were spotted, and thankfully photographed, outside a grocery store in Southern California. From the image above - there are plenty more if you click over to TotalCarScore.com - it appears these could be testers for the 2014 CTS-V, but that is just speculation. We've seen the obvious "V" motif in the grille before, and there's what could be another "V" in the design of the side mirrors.
The hood on the car in the background appears to include two bulges, but the single shot that affords a tiny peek under the hood shows reveals only the airbox. Plenty of rumors, and the sight of an engine cover inscribed with the words "Twin Turbo," have caused people to wonder if a twin-turbo V6 will live under the production car's hood instead of the V8 currently there. In back, instead of the round tailpipes found outboard on all the CTS sedans, there's a pair of integrated tips in a parallelogram shape. A new shifter with contrasting stitching was spied in the cabin.
If predictions hold up it will arrive later this year. When it does, expect the body underneath all that camo to be softer on the eye compared to the current car - less science and more art. For now, hit the link to see more spy shots of what's coming.

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video: