2015 Cadillac Escalade Esv Premium 4wd 2owner 60,795 Miles 3rd Row Seat Serviced on 2040-cars

Auto blog

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Daily Driver: 2016 Cadillac ATS-V Sedan

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2016 Cadillac ATS-V sedan, reviewed by David Gluckman. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00] Hey, it's David Gluckman with another Daily Driver. Today I'm driving a 2016 Cadillac ATS-V. This is the sedan model and it has the optional eight-speed automatic transmission. The ATS-V is the small performance car in Cadillac's lineup. It sits below the CTS-V, which is also new for 2016. Ever since the base ATS came out a few years ago, this has always been a wonderful chassis in search of a great engine to compliment it. This car really changes that. [00:00:30] They've dialed up the chassis, the suspension is a little stiffer, the body is even stiffer, and they've put this really nice 3.6-liter twin-turbo V6 engine under the hood. In terms of power and torque, the new V6 outguns it's main bogey, the BMW M3 and M4. The Cadillac engine puts out 464 horsepower and 445 pound feet of torque, which is tons. [00:01:00] The one issue, though, is the way it delivers that power. It's not as smooth as the BMW and there's a bit of turbo lag that you really don't feel in the German engine. Once you get moving, however, this engine really just wakes up. There's no lag once you're at highway speed. You can floor it and there's plenty of power and torque for easy passes and runup to extra-legal speeds. [00:01:30] It's tons of fun there but around town it just kind of lacks a little bit of the smoothness and responsiveness that we're kind of expecting for a car in this class. The engine does sound pretty nice, though. It has this nice little growl when you start it up and when you get on it, it actually sounds more like a supercharged engine than a turbocharged one. It's a little strange, I think that's maybe some active noise cancellation that Cadillac is doing to cancel out the whooshes and whirs that we're used to from a turbocharger. [00:02:00] That's fine with me. Whatever it is, it sounds good. This car gets the same fancy rear limited-slip differential that the Corvette introduced a couple years ago. It does a really good job of keeping everything manageable. You almost can't tell that the car has 464 horsepower. It keeps everything in line.

GM recalling 2013 Buick LaCrosse, Cadillac SRX over transmission software

The National Highway Traffic Safety Administration has issued recalls for the 2013 Buick LaCrosse and 2013 Cadillac SRX due to a problem with the software for the transmission controller. On about 27,000 SRX and LaCrosse models, the transmission could accidentally be shifted to Sport mode, which would reduce the amount of engine braking drivers experience.
NHTSA says this could increase the risk of a crash, but, fortunately, the required fix is simply an update to the software.
While we're on the subject of General Motors vehicle recalls, a small number (48) of compressed natural gas versions of the 2011 Chevrolet Express are also being recalled for a potential risk of fire or explosion. Yikes. Both official recall notices are posted below.