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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

2016 Cadillac CT6 shows crisp sense of style in leaked images

You're looking at the 2016 Cadillac CT6, aided by the almost inevitable internet-aided leak, ahead of its debut at the New York Auto Show this week. As you can see, the overall shape is straight-edged and aggressive, and overall in keeping with what we've seen from Cadillac over the last several years. High-tech lighting clusters extend from the fender peaks all the way down in what appear to be LED strips toward the lower fascia and its rectangular fog lights. A suitably massive grille encrusted in chrome boasts one of the larger Wreath and Crest badges we've ever witnessed on a car. Under that sharply creased hood will sit a twin-turbo 3.0-liter V6 engine with 400 horsepower at its disposal, according to Cadillac, mated to an eight-speed automatic transmission. A naturally aspirated 3.6-liter V6 will also be available, we're told. We may wish for an edgier range-topping sedan from Cadillac, but it's not really fair to draw any real conclusions from just one leaked image. In other words, stay tuned, 'cause the rest of the story won't be far behind.

2018 Cadillac XTS does its best CT6 impression

Although the Cadillac sedan lineup almost exclusively consists of rear-drive sedans, one last bastion of the old front-drive Caddy exists in the XTS. And it looks like the old-school XTS isn't going anywhere, since it just got a refresh that makes it look more like the CT6 and the CTS. This of course is a bit ironic considering the fact that the CT6 will look different in the near future. Until then, though, this update does make the XTS look more up-to-date. The main part of the headlights end higher up on the front fascia, while a strip of LED accent lights waterfall down the front bumper. The grille has slightly more sculpted slats, and the front badge has been scaled down a bit. There are no longer creases that unify the main grille and the lower one in the bumper, which help the car appear lower and wider than the outgoing model. At the back, the license plate position has been moved down to the bumper, and the trunk lid has more lines and creases. The taillights now have horizontal elements that extend toward the middle of the car. The exhaust finishers and the reverse light also look larger and more prominent now. The refreshed XTS also brings a couple of new trim options. There are new wheel designs both in 19- and 20-inch sizes. Inside, XTS buyers will be able to choose from three new color and upholstery combinations. Two of them, however, are exclusive to the Platinum trim level and come with semi-aniline leather seats. There's not really anything new mechanically with the 2018 XTS. The only major change seems to be a new tire design that is quieter and provides a smoother ride. Otherwise, the XTS will remain available with either the standard 3.6-liter V6 making 304 horsepower, or the optional 410-horsepower twin-turbocharged 3.6-liter V6 in the V-Sport model. The standard engine comes with either front-wheel drive or all-wheel drive, and the V-Sport is only available with all-wheel drive. Pricing has yet to be released for the 2018 model year. Related Video: Featured Gallery 2018 Cadillac XTS Image Credit: Cadillac Cadillac Luxury Sedan cadillac xts