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Cadillac XT5 caught uncovered during photo shoot

It's only been a few weeks since Cadillac announced that its replacement for the SRX, the new XT5, is on its way. Now, we have images of it out in the open and completely free of camouflage. Obtained by a reader at Jalopnik's Opposite Lock forum, the Caddy was spotted during what user Saw930 believes was a photo shoot in New York's trendy SoHo neighborhood. There's only a pair of images, from the front and rear three-quarters, but it's enough to give us a very thorough overview of the exterior styling on the new CUV. In short, the design language that has been seen on Escalade, CTS, and upcoming CT6 has indeed made its way to the SRX replacement. The broad, egg-crate grille is perhaps the cleanest iteration of Caddy's latest styling, while the CT6-inspired headlights look sharp, as well. Expect a similar headlight pattern to the CTS, with strong LED character accents on the outside of the headlights that integrate seamlessly with the lower DRLs. In back, the taillights curve over the rear haunches and blend into an extremely strong shoulder line. It's a dynamic and aggressive piece of design that we'll need to see in person before signing off on. The rear bumper, meanwhile, is a nicely styled piece, complete with twin, integrated, rectangular tailpipes that flank a piece of (probably faux) skid plating. There's a similar off-road treatment in the front bumper, as well. While we wait for scour for more news on the XT5, have a look at the two images Saw930 captured and posted at Oppo and let us know what you think in Comments.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac to move select offices from Detroit to Manhattan?

Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.
In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.
It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.