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Auto blog
Cadillac developing stretched ATS-L just for China
Sat, 25 Jan 2014To luxury automakers, long-wheelbase sedans are to China that crossovers and SUVs are to the US, so it isn't all that surprising any more when the latest sedan gets an extra couple of inches between the wheels to improve rear-seat comfort. According to Car News China, the next sedan to get the stretch will be the Cadillac ATS, which will increase the wheelbase by 10 centimeters (about four inches) to become the ATS-L.
Designed to go up against rivals like the BMW 335Li and the added-length Mercedes C-Class, the ATS-L will reportedly be built locally in China with an engine list that will grow as well. Currently, only the 2.0-liter turbo engine is offered in the ATS in China, but the ATS-L will get the full spectrum of ATS engines including the base 2.5-liter and the peppier 3.6-liter V6. This isn't the first time Cadillac has offered a China-specific stretched sedan either as the SLS dates back to 2006.
Cadillac moving to NY as separate business unit
Tue, 23 Sep 2014Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.
Cadillac's Euro reboot may have implications for US models, sales
Fri, 11 Apr 2014Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.