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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]
Mon, Feb 10 2014Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside
Cadillac Super Cruise, a hands-off review
Fri, Oct 6 2017Cadillac Super Cruise won't let you eat breakfast behind the wheel, climb in the back seat or any of the other stupid human tricks displayed on YouTube by Tesla owners. It even won't allow the car to change lanes on its own, like Tesla Autopilot. But it's a big step on the road to full autonomy, a huge convenience on long-distance road trips and a substantial technological triumph for Cadillac. In the simplest terms, Super Cruise is a lane-centering enhancement to adaptive cruise control (ACC). But Super Cruise is anything but simple. Its technical complexity — hence its long delay after first being unveiled five years ago — belies its straightforward operation and intuitive user interface, which I discovered on an almost 750-mile, 11-hour drive in a 2018 Cadillac CT6 between Dallas and Santa Fe to test the system. LOADS OF LIMITATIONS First, let's dispense with the details and disclaimers. Super Cruise is standard on the 2018 CT6 Platinum and a $5,000 option on other trim levels. Because Super Cruise is supported by OnStar — an OnStar operator will call to find out if first responders need to be sent in a worst-case scenario — a three-year OnStar Super Cruise Package is included with the system. Super Cruise has loads of limitations that are probably more concerning to GM's legal counsel than they were to me during my long drive. Some are no-brainers, such as not for use in construction zones or for driving on the shoulder. But the system can also be stymied by adverse weather, poor visibility and faded lane markings. Super Cruise only works on freeways with on and off ramps and a center divider. ACC and forward collision warning also need to be engaged, and the system's cameras and radar sensors can't be obstructed. To keep drivers from looking away from the road for too long — and to keep the system active — an infrared camera on top of the steering column keeps an electronic eye on the driver's seat. GM has over 100 patents alone on this Driver Attention System, including an algorithm that triangulates the nose, eyes and ears in case the camera can't see through sunglasses to make sure you're not nodding off. In addition to the car's visible sensors, another major component of the system is something you don't see: mapping software. But not the kludgy kind that powers in-dash navigation systems.
2020 Cadillac XT6 Review & Buying Guide | Sneaking in through the back
Thu, Jan 23 2020The 2020 Cadillac XT6 is arriving late to the party, literally decades after some of its rivals. It's a new, three-row luxury crossover that serves as a much-needed, more-modern and less ostentatious family hauler than the Escalade (which is getting overhauled next year, by the way). The question about the XT6, then, is it fashionably late? The XT6 is indeed quite handsome and refined -- we thought it looked particularly excellent in one our test car's Red Horizon Tintcoat. There's a classic sophistication to it that evokes Cadillacs of the 1960s rather than the overwrought and borderline-tacky designs of other eras (including recent ones). We think the exterior design will age quite well, especially in light of some competitors. However, we're also not sure it's distinctly a Cadillac. Worse, the interior is drab, unimaginative, and blighted with unremarkable materials. A Volvo XC90 and Lincoln Aviator instantly look and feel more special, while a range-topping Hyundai Palisade isn't as far behind as the price gap would indicate. The driving experience also leaves something to be desired. Besides the ho-hum engine, the XT6 has neither the sharp handling of Cadillac's recent sedans nor the stately ride comfort one also might expect given the brand's past. Overall, the XT6 sneaks in through the back of the party rather than making a grand entrance; an unremarkable effort in a toughly contested segment. What's new for 2020? The XT6 is an all-new model and fills a gap in Cadillac's lineup. What's the XT6's interior and in-car technology like? Answering this question is all about perspective. In a vacuum, the XT6 interior seems nicely put together, its leather is soft and features are in abundance. The range-topping trim's gold carbon fiber trim is particularly interesting. If you sat in one after a Buick Enclave, the step up would be obvious. However, come from a Lincoln Aviator or Volvo XC90, to cite two excellent examples of the breed, and the difference is stark in terms of design and materials quality (there are too many hard plastics throughout). The XT6 quite simply isn't as cool, isn't as luxurious and doesn't seem to justify its price tag. At least features content is strong with six USB ports, wireless charging, Android Auto, Apple CarPlay and satellite radio all included along with a panoramic sunroof and various driver assistance technologies. Other brands nickel-and-dime you with this sort of content.























































