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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Cadillac Escala Concept shows off a softer side of American luxury

When Cadillac announced that it would be appearing at Monterey Car Week with a stunning, new concept, the news sent a rush of blood to the head. Would it be a CT6 Coupe? A new V-series model? A follow-up to the show-stopping Elmiraj? Tonight, at the beginning of a weekend of festivities to tantalize automotive enthusiasts and aficionados, Cadillac instead showed off a glimpse of reality: the Escala four-door coupe concept. It wasn't behind a flat-white background, but at a futuristic yet modern home nestled in the hills that Cadillac president Johan De Nysschen introduced the Escala as a "point of inflection" for the brand. Keen observers will note that "Escala" is nearly "Escalade," but any similarity between the two vehicles ends there. De Nysschen noted that the four-door is meant to "relentlessly drive this brand back to its place at the pinnacle of premium." "Nothing less will do," de Nysschen said. The Escala is neither as bold as some recent Cadillacs to take the stage, nor as brash. From a distance, it has a wide, muscular stance wrapped in a tailored suit. Up close, it almost resembles a four-door Camaro — perhaps a nod to the work of former Holden design chief and incoming General Motors director of design, Michael Simcoe. De Nysschen described the Escala project as an "opportunity for designers to flex their creative muscle." The Escala seems to have a footprint mirroring that of a Mercedes-Benz CLS-Class, but it feels wider and smaller at the same time. Is the shape derivative? Perhaps, but the Escala's design is less a reflection of a future, incognito Cadillac, and more of a chance for the brand to show off the details that might soon become icons. The Escala's shape may not be earth-shatteringly different, but the truth is in its details. The mirrors are as thin as designer spectacles. The C-pillar offers an opportunity to show off Cadillac's latest take on the Hoffmeister kink. A glass roof adds visual airiness. And a simple "GM DESIGN" badge sits below the side doors, in deference to the stylists who labored to make the Escala different. The most defining element of the concept is the way it utilizes light. There isn't anything blinding about its lighting, but that means you can focus on the shape and appreciate the ambience. The depth of the LED tail lights adds visual length to the Escala and shows where Cadillac's designers placed the most importance. It's contrast and beauty at once.

Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

Have you been watching the 2015 Oscars? No? Then you've missed your very first look at Cadillac's long-awaited flagship, the imaginatively named CT6. Don't worry folks, we've got the entire spot, titled The Daring: No Regrets, available below. Marking the start of the new Dare Greatly campaign, the 60-second spot will be joined by three others during the Oscars' broadcast, and features a number of unconventional luminaries from the worlds of fashion, finance, technology and film, contrasting their common beginnings with their exceptional accomplishments. It's a powerful spot... and then the CT6 arrives. Asking "How dare a 112-year-old carmaker reinvent itself," a white CT6 is spotted (viewed through what looks like a bad Instagram filter) cruising slowly down a New York (we assume) street. The car itself is big and wide – properly American and Cadillac in its proportions – and features a very handsome evolution of the latest CTS' styling, with a new take on the brand's distinctive headlight and grille design. Have a look at the photo above, watch the ad and let us know what you think of both the commercial and the car that stars in it, down in Comments.