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Spy photos show Trump's new Cadillac-badged rolling fortress

Development on the new presidential limo, oh-so appropriately nicknamed The Beast, is moving along at a GM proving ground. We got a brief glimpse of the Cadillac-badged rolling testament to safety and security late in February thanks to some clever drone work. We now have a new batch of ground-level photos that show the limo cruising around, presumably being put through the vehicle equivalent of boot camp. Currently, President Trump is making do with the first-generation Beast. While still likely safer than anything else on the road, it's starting to be a bit dated. In addition to the updated styling that makes it look like a comically oversized Cadillac CT6, The Beast v2.0 is likely packing a whole new suite of technology and safety equipment. That's just an assumption, as there's no press release with a full list of features. We can't imagine that the government would want everyone knowing what's beneath The Beast's skin. Expect Trump's ride to have reinforced doors, extra-thick glass, and even a filtration system that would protect against a biological attack. There's speculation that it's equipped with tear-gas cannons, similar to one of James Bond's rides. Even the relatively normal-looking tires are likely to be strengthened in some way, allowing them to still roll if punctured. Add up all of the extra reinforcement, and the truck-based ride is likely to have a mass that's equivalent to a small moon. All that tech doesn't come cheap. Expect The Beast to cost taxpayers somewhere around $1.5 million. Hey, it's still less than the new Bugatti Chiron. Related Video: Featured Gallery The Beast 2.0 spy shots View 10 Photos Image Credit: KGP Photography Spy Photos Cadillac GM Trump limousine limo president

Despite De Nysschen saying it won't, Cadillac cuts struggling CTS prices

Ah, well that didn't last long. Not even two years after elevating the price of the then-new third-generation Cadillac CTS by $7,000, the company is now stepping back, telling dealers it will be slashing the price of the 2015 model by anywhere from $1,000 to $3,000. It seems that there are two reasons behind Cadillac's move. First, and most obviously, are its slumping sales, down seven percent last year. That figure is made worse, Automotive News reports, by the seven-percent gain made by the greater luxury market, not to mention gains from fellow American luxury brand Lincoln. Cadillac, meanwhile, also likely faced pressure from its dealer body, which AN reports hasn't been so keen on the price increases. The price reduction is something of a surprise following statements made by Cadillac President Johan de Nysschen shortly after he took office. In September of last year, the 54-year-old exec, who took charge of Cadillac in July of 2014, defended the company's decision to raise prices, telling Automotive News a price cut was "not going to happen." It seems current conditions contradict de Nysschen's statements, though. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available," Cadillac's Dave Caldwell said of the price cut. "Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it." In what's sure to be a pleasant surprise for anyone in the market for a CTS, the most expensive models are getting the biggest price cut, with the price on the Premium and Performance Collection sedans dropping $3,000, AN reports. The 2.0T will get a $2,000 drop, while certain optional extras will now be standard on the Luxury trim, including a panoramic sunroof, navigation and Bose stereo.

Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.