2010 Cadillac Escalade Premium Sunroof Nav Dvd 22's 57k Texas Direct Auto on 2040-cars

Auto blog

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

President Trump might get to start his administration in a new Cadillac limo [UPDATE]

(UPDATE: Jalopnik is reporting an unidentified source claimed the new limo would not be featured in today's inauguration ceremony. The source did say however that the limo would join the presidential fleet later this year.) A rumor is going around that President-Elect Donald Trump will have a brand new set of wheels the day he takes office. The Cadillac Presidential Limousine, nicknamed "The Beast," was last refreshed in 2009 and led President Barack Obama's second inauguration-day parade. Cadillac could not confirm any timeline for the new presidential limo, nor could it confirm any specifics about the car nicknamed Beast 2.0. That's as expected, because details on the presidential limo are closely guarded and considered matters of national security. The outgoing original "Beast" limo marked a switch to a custom-built vehicle based on a General Motors truck frame. Previous limos were based on the actual cars they looked like. As we've seen in spy shots, The Beast 2.0 limo looks more like an Escalade SUV or CT6 sedan but is reported to be roughly the same size and shape as the old Beast, which is built on a Chevrolet Kodiak/GMC TopKick medium-duty truck chassis. AutoWeek is reporting that the new limo is set to debut for Trump's inauguration, however those reports could not be confirmed for the reasons mentioned above. The new Presidential car is expected to accommodate seven passengers in conference-style seating in the back like the current version. The Beast isn't meant for road trips, as it is mostly used to ferry the President to and from Air Force One when traveling, or on short trips around Washington D.C. That's good, considering the current limo only gets 3.7 miles per gallon. Along with multiple screens for video conferencing, The next Beast will also definitely include advanced armoring and weaponry. For security reasons, it's impossible to know the extent of those systems, but any vehicle transporting the most powerful man in the world around has to be tough. The entire process of designing and building the Presidential limo is top secret, as the Secret Service figures the less everyone knows about the Presidential Limo, the better. The new Beast, we can safely assume, is likely the safest vehicle in the world. The Secret Service began taking bids on building a replacement in 2014 because integrating all of the required armor is technically challenging.