2008 Cadillac Escalade Base Sport Utility 4-door 6.2l on 2040-cars

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de Nysschen pushes to separate Cadillac, GM

Cadillac President Johan de Nysschen continues his push to separate his brand from General Motors. After controversially picking up shop and moving to New York's trendy SoHo neighborhood, de Nysschen has now gone on record as saying that within two years, the brand will enjoy "a far higher degree of autonomy and self sufficiency." That autonomy will include the brand reporting its own financial results, independent of GM. But what would such a move do for Cadillac? Well, as de Nysschen explained it to Automotive News, "Cadillac at this state makes a very sizeable contribution to the overall profit at General Motors." If that's truly the case, separating financial announcements serves to emphasize the prosperous character de Nysschen seems so keen on attaching to his brand. But that's only one phase of Cadillac's push to distance itself from GM. De Nysschen is eager to revamp the company's dealership model so that it stands out from other GM brands, calling it a "very profound focus." Those moves, according to AN, including a change to the current dealer incentive model with a particular emphasis on building the brand rather than nailing sales figures. "If you aren't strengthening the brand perception, you should have less reward," de Nysschen told AN. While his goals seem clear, de Nysschen's statements have left us wondering whether they're also somewhat counterintuitive. Emphasizing Caddy's prosperity to potential consumers while incentivizing dealers to move less metal seems more like a tactical move rather than a strategic one. And there's no telling how the new dealership model will impact de Nysschen's goal to hit 500,000 global sales by 2020. Related Video:

2016 Cadillac ATS-V blasts into LA

The first details about the 2016 Cadillac ATS-V recently hit the web ahead of the official debut at the 2014 Los Angeles Auto Show. Now, the latest model to wear Caddy's high-performance V moniker is officially official, and the specs are even better than initial rumors suggested.
The latest figures actually give the ATS-V a hair more power than first believed, with 455 horsepower and 445 pound-feet of torque pumping out of the twin-turbocharged 3.6-liter V6. With a standard electronic limited-slip differential keeping rear wheels in check, Cadillac claims that the model sprints to 60 miles per hour in 3.9 seconds and on to a top speed of 185 mph. Buyers have two transmission choices that both offer launch control: a six-speed manual featuring Active Rev Match and no-lift shifting, or an eight-speed automatic.
Thoroughly revised suspension and braking systems should also mean that the ATS-V excels at more than just going in a straight line. The chassis itself receives extra bracing to boost overall stiffness by 25 percent over lesser ATS models. On top of that, a host of suspension upgrades front and rear, including third-generation Magnetic Ride Control dampers, mean quicker steering response and a tighter ride. Plus, Brembo six-piston calipers up front and four-pistons in the rear should bring rapid deceleration. To tune it all to the driver's whim, the Performance Traction Management system gives five settings to choose from for stability and traction control.

Cadillac can't keep up with Escalade demand, can't move its sedans

No matter how much Cadillac revitalizes its lineup and its image, it seems that all consumers want is the Escalade. In fact, Automotive News reports that General Motors can't keep up with demand for the fullsize luxury SUV, despite sticker prices that start at over $70,000 and approach six figures at the top end of the spectrum. Contrast that with sedans like the ATS and CTS, which are far cheaper but which Cadillac hasn't been able to move fast enough to keep up with production, prompting both the manufacturer and dealers to offer substantial incentives to keep them from piling up. Cadillac had been resisting a price cut of the ATS or CTS, lest it hurt resale values – itself a factor that could explain consumers' reluctance to buy them in the first place – but been offering subsidized leases, discounted financing, rebates and cheaper options. Combined with incentives from individual dealers, according to AN, buyers can be looking at five-figure discounts on buying a new Cadillac sedan. And now, finally, it seems the CTS will indeed get a little bit off its bottom line. Yet GM has been producing the ATS and CTS at rates that their sales can't keep up with. The automaker was forced to idle the plant in Lansing, MI, where it assembles the ATS and CTS for six weeks starting this past December. And since it reopened late in January, it's been reduced to a single shift as dealers try to move the metal they've already got. Meanwhile the plant in Arlington, TX, that produces the Escalade and its Chevy and GMC siblings has been running on overtime, with three shifts throughout the week and even into the weekend to keep up with demand. Profitable as it's been for Cadillac and GM, though, the Escalade does not represent the future of where it wants to take the brand - separating the Escalade as almost a brand unto itself that's been left out of the company's new naming scheme. If only it could make its sedans as successful as its fullsize SUVs, it'll be all set.