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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac confirms 420-hp twin-turbo V6 for 2014 CTS [w/videos]

The 2014 CTS will break cover next week at the New York Auto Show, but Cadillac has released a few details of what we can expect to find under the car's hood. As we saw in some spy shots back in January, the biggest news for the midsize Caddy will be a twin-turbocharged V6 producing a whopping 420 horsepower and 430 pound-feet of torque.
This LF3 engine will be paired to a new eight-speed automatic transmission, which will help balance performance and fuel economy. We still don't know how much the 2014 CTS has grown in terms of size and weight, but General Motors says that new sedan will return 17 miles per gallon in the city and 25 mpg highway with the new engine to go with a 0-60 mile per hour time of 4.6 seconds - that means the new CTS will have the fuel economy close to the current base model sedan and acceleration not too far from the current CTS-V. General Motors also confirmed that this twin-turbo V6 will be available in the 2014 XTS this fall.
The next-generation CTS will carry over the 3.6-liter V6 from the current car (likely as a base engine) and also add the 2.0-liter turbo four-cylinder from the ATS. Check out all the details on this new engine and watch a few videos (including GM's nifty tilt rig) by scrolling below.

2014 Cadillac CTS images leak out yet again

It seems the 2014 Cadillac CTS just doesn't want to stay under wraps. For the second time in as many days, Caddy's next sedan is showing a bit more sheetmetal than the automaker would like before it is officially debuted tomorrow at the New York Auto Show.
This time, the leak comes from USA Today, and we've gone ahead and added them to our gallery of 2014 CTS images. As you may know, Cadillac will bestow the next CTS with an all-new twin-turbo V6 engine that will offer up an impressive 420 horsepower and 430 pound-feet of torque.
USA Today also mentions a new Vsport model but doesn't give any more details other than the fact that it will boast the twin-turbo engine and an eight-speed automatic transmission. Of course, all you have to do is come back to these pages for the official unveiling tomorrow afternoon for all the sordid details. In the meantime, check out the images above.