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Is Cadillac working on an ELR-V? [w/video]

Could it be? Could Cadillac be working on an even higher-end version of its ELR plug-in hybrid? Well, General Motors' Executive Vice President Mark Reuss has gone on record as... well, not saying much. The exec was more than a bit coy on video (which you can view below) when asked about the idea of an ELR-V, although he did say that Cadillac was looking at "expanding the tuning envelope" for its plug-in coupe. What that means could be hinted at in these spy photos.
Cadillac is certainly up to something with this little red ELR. As is often the case, it's the car's enhanced brakes that give it away. Bigger binders are a telltale sign of sportier aspirations, and it's safe to say that rule applies with the ELR. The larger rotors and four-piston Brembo calipers are sourced from the Buick Regal GS, which we imagine would be plenty to bring the high-priced hybrid to a halt.
Obscuring those rotors and calipers are larger, double-armed five-spoke wheels. And, according to our spies, hiding behind that camouflage is a new grille. Outside of those two items, though, there's not much aesthetic change.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Cadillac gives ATS, CTS new V6 for 2016

Replacing the existing 3.6-liter V6 in the Cadillac ATS and CTS is... another 3.6-liter V6. But this one promises higher output, while consuming less fuel, and making less noise. Like the V8s in the CTS-V and Escalade, it's got cylinder-deactivation technology to cut it down to a four-pot under lighter loads, as well as automatic stop/start, and comes mated to an eight-speed automatic transmission. The new engine produces 335 horsepower and 284 pound-feet of torque. That's a modest improvement over the 321 hp and 275 lb-ft mustered by the unit it replaces. But it also delivers an approximate improvement of nine percent in fuel economy and eight percent in carbon emissions. That's what we'd call a win-win, even if it's a modest one. Of course, those ATS or CTS buyers attracted to higher efficiency will still likely go for the 2.5-liter inline-four or the 2.0-liter turbo four. And those more inclined towards performance will be tempted by the 3.6-liter twin-turbo V6 in the ATS-V or CTS Vsport – or the 6.2-liter supercharged V8 in the CTS-V, for that matter. But those customers looking for the best of both worlds will surely be pleased by the improvements the new atmospheric V6 and 8-speed gearbox bring to the table. Related Video: New Technologies Boost Efficiency for 2016 CYLINDER DEACTIVATION AND START/STOP SYSTEMS BEGIN PRODUCTION ON ATS AND CTS PRODUCT LINES 2015-10-09 Renowned for luxury and design, Cadillac has recently added dynamic driving performance to its list of attributes. Now as 2016 model year production begins, Cadillac adds new fuel-saving technologies. Active Fuel Management and Automatic Stop/Start technologies, and widespread use of a new 8-speed transmission, are combining to raise fuel economy ratings and reduce emissions in Cadillac's portfolio. Cadillac's all-new six cylinder engine contains Active Fuel Management, or cylinder deactivation, technology enabling it to seamlessly switch from six-cylinder to four-cylinder operation under certain light-load conditions, while maintaining excellent performance. The new 3.6-liter engine is part of the 2016 ATS and CTS product lines. Additionally, the Cadillac Escalade luxury SUV's V8 will shift to four-cylinder operation in many daily driving conditions, as will Cadillac's all-new high performance CTS-V sedan.