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Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

2017 Cadillac CT6 Plug-In Hybrid Drivers' Notes Review | Seamlessly green

In many ways, the Cadillac CT6 Plug-in Hybrid is the most interesting car the brand sells. Despite having a turbocharged four-cylinder hybrid powertrain, it makes the most torque of any CT6, even the twin-turbocharged V6 model. It also has a claimed electric range of 31 miles and can still manage a combined fuel economy of 26 mpg with just the gas engine. Even its origin is interesting, since its final assembly point is China. To cap things off, it's also the second most expensive CT6 in the range. To find out if the CT6 is worth that money, and has more to offer than fun facts, we spent some time behind the wheel. Editor-in-Chief Greg Migliore: I achieved 34.1 miles per gallon for my roughly 14-mile roundtrip in the CT6 hybrid. This sedan is a rolling example of where luxury is heading in the near term: Existing models souped up with hybrid tech, and the green features will go along way toward keeping big sedans like this relevant. It's a smart play for Cadillac to add a product like this. Otherwise, it's a fairly standard-issue CT6, which is a solid car. The flashy head- and taillights look great. The design is angled, creased and nicely proportioned. The interior is comfortable and roomy. It's a nice car. Cadillac invested a lot in the CT6, and it shows. Rumors have long swirled that the brand will add a larger flagship, though in this climate, that's hard to envision. For now, the CT6 does the job as Cadillac's standard bearer. Associate Editor Joel Stocksdale: Of all the different CT6 variants available, the CT6 PHEV is the one I would pick for myself. Why? Because the hybrid powertrain finally delivers on the quiet, refined driving experience I want from a flagship luxury sedan. I was a bit surprised by this, too, since the gas engine under the hood is the 2.0-liter four-cylinder used elsewhere, which isn't the smoothest thing in the world. But assist from the electric motor helps keep the four-cylinder from having to wind up too much to move the big Caddy, and when the gas engine does rev hard, it's well muffled by whatever insulation is in the car. Besides aural refinement, the power delivery is oil-on-ice slick. The blending of electric and gas power is seamless. There's no waiting on the turbo to spool up, and there's no loss of power at higher rpms with the electric motor. They work in perfect harmony providing excellent low-down grunt and solid upper-end power. The transmission is super smooth, too allowing for happy wafting wherever you go.

2015 Cadillac ATS Coupe

Cadillac has become a very, very different company since the dawn of the new millenium. Its turn-of-the-century lineup, consisting of staid offerings like the Seville, DeVille and Eldorado, represented the Old Cadillac. These cars were plagued with Old GM quality issues and catered to a more elderly audience. Since the company's Art and Science design language arrived, though, we've seen Cadillac flesh out its lineup in a big way, introducing notable and (so far) enduring products, like the the CTS, SRX and most recently, the ATS.
With the CTS tackling the 5 Series segment and the SRX duking it out with the Lexus RX and its classmates, the ATS has been left with the tough task of battling the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class, among others. Critically, at least, it has excelled in this role, but it's still working on finding its feet sales-wise. On paper, broadening the model range by adding a two-door personal luxury coupe could help.
After a week with the ATS Coupe, though, we've found a car that, while retaining the standard model's excellent driving character, doesn't quite offer enough visual excitement to stand up to other cars in its segment.