2007 Cadillac Escalade Base Sport Utility 4-door 6.2l on 2040-cars

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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Corvette's Performance Data Recorder headed to other cars, will Cadillac ATS-V be first?

For 2015, the Chevrolet Corvette Stingray gained a novel piece of high-performance technology: The Performance Data Recorder. This trick system combines video from a front-mounted camera with in-car data and GPS information to help drivers record and study their lap times, complete with data overlays. While it's a clever tool for track days, it's also finding popularity as a built-in dash cam of sorts. To this point, the technology has been a Corvette exclusive, but General Motors' executive vice president of global product development, Mark Reuss, has confirmed to Autoblog that it will soon be available in other vehicles.
At a media luncheon on Thursday, we asked whether GM was keen to expand usage of the technology to other models, and if we could expect to see something soon. Reuss coyly replied, "What's soon?" When we suggested the 2016 Cadillac ATS-V (which is scheduled to debut at next week's LA Auto Show), he replied, "There will be other uses, and it won't be that far away. How's that?"
Certainly not an outright confirmation, but we wouldn't be at all surprised to see the next high-po Cadillac roll under the klieg lights at the Los Angeles Convention Center next Wednesday brandishing more than just 450 horsepower.

President Trump might get to start his administration in a new Cadillac limo [UPDATE]

(UPDATE: Jalopnik is reporting an unidentified source claimed the new limo would not be featured in today's inauguration ceremony. The source did say however that the limo would join the presidential fleet later this year.) A rumor is going around that President-Elect Donald Trump will have a brand new set of wheels the day he takes office. The Cadillac Presidential Limousine, nicknamed "The Beast," was last refreshed in 2009 and led President Barack Obama's second inauguration-day parade. Cadillac could not confirm any timeline for the new presidential limo, nor could it confirm any specifics about the car nicknamed Beast 2.0. That's as expected, because details on the presidential limo are closely guarded and considered matters of national security. The outgoing original "Beast" limo marked a switch to a custom-built vehicle based on a General Motors truck frame. Previous limos were based on the actual cars they looked like. As we've seen in spy shots, The Beast 2.0 limo looks more like an Escalade SUV or CT6 sedan but is reported to be roughly the same size and shape as the old Beast, which is built on a Chevrolet Kodiak/GMC TopKick medium-duty truck chassis. AutoWeek is reporting that the new limo is set to debut for Trump's inauguration, however those reports could not be confirmed for the reasons mentioned above. The new Presidential car is expected to accommodate seven passengers in conference-style seating in the back like the current version. The Beast isn't meant for road trips, as it is mostly used to ferry the President to and from Air Force One when traveling, or on short trips around Washington D.C. That's good, considering the current limo only gets 3.7 miles per gallon. Along with multiple screens for video conferencing, The next Beast will also definitely include advanced armoring and weaponry. For security reasons, it's impossible to know the extent of those systems, but any vehicle transporting the most powerful man in the world around has to be tough. The entire process of designing and building the Presidential limo is top secret, as the Secret Service figures the less everyone knows about the Presidential Limo, the better. The new Beast, we can safely assume, is likely the safest vehicle in the world. The Secret Service began taking bids on building a replacement in 2014 because integrating all of the required armor is technically challenging.