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2014 Cadillac ELR

Well, this is awkward.
A few years ago, Audi Of America's boss Johan de Nysschen went on record describing the Chevrolet Volt as "a car for idiots." Fast-forward to earlier this summer, and the well-regarded executive suddenly found himself in a new office with new business cards bearing the title: President, Cadillac. That means that among other challenges, de Nysschen is now tasked with selling the ELR, a car that is, at its core, a Volt in a sportier, less utile frock wearing a price tag that's twice as expensive.
Frankly, it's not a prospect we imagine the South African executive and recent Infiniti boss relishes. Just about nobody is buying the ELR - Cadillac has sold but 774 examples of its plug-in hybrid coupe this year and it presently has an almost a 200-day supply according to Automotive News. What's more, those numbers actually represent big improvements over just a few months ago, before GM started heaping on the incentives. The cynic in us says that the bad news for De Nysschen is that he's got a borderline sales-proof car in his new corporate garage. The good news? Cadillac customers apparently aren't idiots.

Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

How Cadillac improved power output in 2016 ELR by 25 percent

Earlier this year, Cadillac announced that the 2016 ELR would come with a big price drop and a powertrain that packs 25 percent more power output. That's a lot more oomph, but it didn't sound like the Caddy engineers made any major changes to the engine or motors. So, what happened? Let's refresh our memories with the numeric details. The 2016 car is 1.5 seconds quicker to 60 miles per hour than the 2014 model (there was no 2015), down to 6.4 seconds. The 2014 put out 295 pound-feet of torque. For 2016, it will be 373 lb-ft. The specific breakdown of the various components in the powertrain has not been disclosed, but from what we can tell, the two electric motors and the 1.4-liter inline-four engine in the new ELR are not that much different than those in the old one. Sam Abuelsamid, senior research analyst at Navigant Research (and former writer here at Autoblog) said that any of the unspecified upgrades would be difficult to tell on a part-by-part basis, but the overall effect will be noticeable. "The changes to the ELR as I understand them are analogous to getting more performance out of a 1965 Mustang with the entry version of the 289 cubic-inch V8. You can replace the carburetor with a larger version that enables more air and fuel to flow into the engine, thus producing more power. The basic engine hasn't changed, but power capability is being unleashed by feeding it more." "Cadillac has changed components in the power electronics to enable more current flow into the motor and thus produce more torque. When you do this in the Mustang, you probably need to replace the rear axle gears and use a beefier clutch to transmit the power to the wheels. Similarly, the ELR probably has some upgraded clutches, bearings, and gears to withstand the increased total output." Cadillac spokesperson David Caldwell told AutoblogGreen in an email that the new ELR does indeed have more than just new lines of code. "One could not 'reflash' a previous ELR to get the performance of a 2016," Caldwell said. "If one only changed software you would not get the performance upgrade fully, as the 2016 creates higher current, more power. So these have been upgraded physically – hardware.