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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Cadillac confirms new flagship to be built in Detroit next year

"The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars." - Johan de Nysschen
Cadillac confirmed Friday morning it will build its new flagship sedan, expected to be called the LTS, starting in late in 2015 in Detroit.

Cadillac recalls ELR coupe over stability control problems

Cadillac is recalling about 656 2014 ELR models made between September 26, 2013 and February 14, 2014, because of a fault with the electronic stability control system. On cars without adaptive cruise control, it's possible that diagnostics could prevent the system from telling the driver if ESC is on or off.
Cadillac has a software fix ready and repairs begin on April 17. Alan Adler, General Motors' recall and legal spokesperson, tells Autoblog that only about 55 of the affected cars are in the hands of owners. The rest are either on dealer lots or still at the factory. There have been no reported injuries or crashes caused by the fault.
The correction for the stability control system involves a software recalibration of the electronic brake control module that takes around 20 minutes to perform. While they use the same platform, the Chevrolet Volt isn't involved in this recall because it "uses a different a brake control module," said Adler.