08 Escalade Awd Luxury Nav Rear Dvd 22 Wheels $0 Down $422/month! on 2040-cars

Auto blog

It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.

Autoweek divulges details on Presidential limo

Ever since the latest presidential limousine, also known as The Beast, debuted in 2009, we've wondered what's underneath that black Cadillac body. We already know a few details, like the fact it isn't a Cadillac at all, but a very heavy duty truck chassis from General Motors with a body that resembles a super-sized Caddy. Autoweek, however, has managed to extract new details from veteran Secret Service agents about the closely guarded presidential limo. Their methods, of course, are classified.
Designed to be a rolling office, bunker and escape pod all in one, the current presidential limo is far different from previous presidential state cars, which were heavily modified production vehicles. As we would expect, The Beast uses thick, military-grade body armor (eight inches on the doors), an armored fuel tank, special run-flat tires with Kevlar lining, an encrypted satellite phone, a fully sealed cabin with its own oxygen supply and a trunk full of weapons and medical equipment that includes a supply of the President's blood type (in case the car gets cut off from the ambulance that's always present in the President's motorcade).
The Beast also comes with a Halon fire-suppression system, night vision and is powered by a V8 engine, which we already knew runs on gas and not diesel, that returns an EPA-unfriendly estimated 3.7 miles per gallon. The Secret Service operates a fleet of 12 limos and each Beast costs $1.5 million. Lastly, AW estimates that the 18-foot-long state car weighs 15,000 pounds, and each Secret Service agent that drives the car must be specially trained to maneuver such a massive vehicle.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."