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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Cadillac CT5 Luggage Test | How big is the trunk?

The Cadillac CT5 is a midsize luxury sedan. At least by today's standards. By the standards of Cadillac's past, it's practically a compact. At 193.8 inches long, the CT5 is 3 inches shorter than its STS predecessor of 15 years ago and 11 inches shorter than the Seville of 25 years ago. This is significant since virtually every other car brand's offerings have grown from generation-to-generation. See the BMW 5 Series as just one example. You'd have to go back to the 1980s to find a CT5 ancestor that's smaller, though that stubby thing was an aberration.   Honestly, I'm just sharing that because I think it's interesting. This post is about trunk space, and exterior size doesn't necessarily equate to how much junk you can fit in the trunk. In fact, the CT5 is pretty good example of that. Although smaller than its predecessors, the CT5 is still an awfully big car that's comparable to other midsize luxury sedans, including the 5 Series, Audi A6 and Mercedes-Benz E-Class. The trunk, however, is notably smaller than what you'd get in those with a rather rinky-dink 11.9 cubic feet. That's coupe territory and less than what you'd get in some subcompact sedans. The A6 and E-Class are in the 13-cube range, while the 5 Series apparently has 14.5 cubic feet.  So, how small is 11.9 cubic feet? Although plenty wide at the rear, which should be handy for golf clubs, the CT5's trunk isn't very long compared to all those competitors. The A6's is narrower but also practically a tunnel by comparison. Also, note the ramp-like structures along the outer edges. Besides making loading a hassle, they effectively make the trunk even smaller than the 11.4 cubic-feet that's technically there since it's so difficult to load items right up to the wheel wells. You can see a closer look at those "ramps" above left along with the smallish pass through that oddly looks like a previous-generation Hyundai Sonata's grille.  Above right you can see the underfloor storage. There is no spare tire.  Besides those "ramps" impeding luggage loading from below, these giant speakers hanging down from the parcel shelf sure don't help, either. Watch your hands while loading, as well as anything that might be easily scratched (or that might damage the speakers) OK, let's get to the bags.

GM promises to add 20 EVs and fuel-cell cars to lineup, paid for by SUVs

DETROIT — General Motors outlined plans on Monday to add 20 new battery electric and fuel-cell vehicles to its global product lineup by 2023, financed by robust profits from sales of gasoline-fueled trucks and sport utility vehicles in the United States and China. "General Motors believes in an all-electric future," GM global product development chief Mark Reuss said on Monday during a briefing at the company's suburban Detroit technical center. Future generations of GM electric vehicles "will be profitable," Reuss said, but added it was not clear when GM could make all its new vehicle offerings zero-emission electric cars. Regulators in China and some European countries have floated proposals to ban internal combustion engines by 2030 or 2040. "We will continue to make sure our internal combustion engines will get more and more efficient," Reuss said. GM shares were up more than 4 percent in midday New York trading on positive comments from Rod Lache, auto analyst at Deutsche Bank. Automakers, including electric vehicle market leader Tesla, lose money on electric cars because battery costs are still higher than comparable internal combustion engines. The company offered sneak peeks of three EV prototypes: a Buick SUV, a sporty Cadillac wagon and a futuristic pod car wearing a Bolt badge. GM funds its forays into new technology using a river of cash generated by old-technology vehicles popular with its core customer base in the United States heartland. In comparison, Tesla has burned through an estimated $10 billion in cash and has yet to show a full year profit. GM earned more than 90 percent of its $12.5 billion in pretax profits last year in North America, amid robust demand for its lineup of large sport utility vehicles and pickup trucks. The company's profitable operations in China rely on consumer demand for an expanding lineup of gasoline powered SUVs. GM has previously announced plans to make some of its future electric vehicles capable of driving themselves in robot taxi fleets. The company offered sneak peeks of three electric vehicle prototypes: a Buick brand sport utility vehicle, a sporty Cadillac wagon and a futuristic pod car wearing a Bolt badge. GM collaborated with Korean battery maker LG Chem to build the Bolt battery system. Company officials did not say what companies would supply batteries for the larger fleet of vehicles promised by 2023. Fuel-cell vehicles will also play a role in GM's future, the company said.