Sharp 1985 Cadillac Classic Eldorado Biarrite on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM’s Charlie Wilson was right: Stronger regulations can help U.S. automakers

Charlie Wilson had been the president and CEO of General Motors before being nominated to become secretary of defense by Dwight Eisenhower. During his Senate confirmation hearings, he controversially said, "For years I thought what was good for our country was good for General Motors, and vice versa." And he was right. While car companies aren't necessarily the most progressive when it comes to things that might have the slightest possibility of political blowback, General Motors should be credited for doing something absolutely forthright in this regard with its announcement that it wants the federal U.S. government not to squash the California Air Resources Board's emissions requirements but to actually create a 50-state "National Zero Emissions Vehicle" program that, in the words of Mark Reuss, executive vice president and president, Global Product Group and Cadillac, "will drive the scale and infrastructure investments needed to allow the U.S. to lead the way to a zero emission future." Filing comments to the Safer Affordable Fuel-Efficient Vehicles Rule for Model Years 2021-2026 Passenger Cars and Light Trucks is one thing. But a graphic the company developed for this announcement — shown above — is something else entirely, something that is absolutely credible, creative and clever. There is a photo of a Chevrolet Bolt EV driving along a highway, which seems to be in Marin County (based on the blurred San Francisco skyline in the background). Text on the photo states: "It's Time for American Leadership in Zero Emissions Vehicles." It seems to say, in effect, "If we want to make America great again, then we're going to do it by leading in technology, not by retreating behind weakened regulations." General Motors understands that the auto market is globally competitive, and if U.S.-based companies are going to be in the game, then they'd better be able to out-innovate the companies based elsewhere, where emissions and economy standards are not being weakened. What's good for our country ... Related Video:

GM To Offer Car That Will Almost Drive Itself

Cars that can talk to each other and almost drive themselves at freeway speeds are just two years away from the showroom, according to General Motors executives. The company announced Sunday that the semi-autonomous system for freeways will be an option on an unidentified new 2017 Cadillac that goes on sale in the summer of 2016. In addition, another 2017 Cadillac, the CTS, will be equipped with radio transmitters and receivers that will let it communicate with other cars, sharing data such as location, speed and whether the driver is applying the brakes. The announcements were made Sunday at the opening of the Intelligent Transportation Society World Congress being held in Detroit this week. They are part of a barrage of similar declarations that are expected from other companies throughout the week as the industry shows off progress toward self-driving and safer cars. The freeway system, dubbed "Super Cruise," uses cameras and radar to keep the car in the center of a lane and also stay a safe distance behind cars in front of it. The system will bring the car to a complete stop if traffic halts without driver action, and it can keep the car going in stop-and-go traffic. Other automakers, such as Mercedes-Benz, now offer similar systems that work at low speeds, but GM says it's the first to announce a system that operates at highway speeds. Others could have freeway systems in two years, though. "If the mood strikes you on the high-speed road from Barstow, California, to Las Vegas, you can take a break from the wheel and pedals and let the car do the work," CEO Mary Barra said in remarks prepared for the conference's keynote address on Sunday. But GM said the car still won't drive itself, and the company is working on a system to monitor drivers to make sure they're still paying attention. Details of that system weren't released. "Sensing technology is not yet to the point where the driver can check out," said John Capp, GM's director of global safety strategy. "This is a level of automation that can be done, that is feasible." The new Cadillac that will get Super Cruise hasn't been officially announced yet. But executives have hinted that GM will build a big rear-drive Caddy to lead its lineup in the coming years. Also Sunday, the Michigan Department of Transportation announced that it will partner with GM, Ford Motor Co.