2002 Cadillac Eldorado on 2040-cars

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2020 Lincoln Corsair vs 2020 Cadillac XT4 | How they compare on paper

The 2020 Lincoln Corsair compact crossover was introduced this year to replace the aging MKC. Our first impressions are that it's a thoroughly competent luxury machine, but where it fits in the market is interesting. Given its size and price tag, the Corsair basically slots in-between compact segments, with vehicles like the Audi Q3 below and Audi Q5 above. It's a distinctive position to be in, but not a unique one, as there's another comparably sized and priced SUV -- and an American rival, no less. The Cadillac XT4 was launched just last year to be its company's smallest crossover, boasting compelling design and ample technology features.  So which is better? To give you some idea, let's take a look at each vehicle's horsepower, torque, fuel economy, space, pricing and some slightly more subjective aspects about their luxuriousness and feature sets. You'll find all the nitty gritty numbers below, followed by more detailed analysis. And if you'd like to compare other luxury crossovers, be sure to check out our comparison tool. Engines, drivetrains and driving impressions Both the Corsair and XT4 come standard with turbocharged 2.0-liter four-cylinder engines, but the Corsair's is more potent with 250 horsepower and 275 pound-feet compared with the 237 horsepower and 258 pound-feet of the Cadillac. And to seal the deal, the Corsair has an optional turbo 2.3-liter engine with 280 horsepower and 310 pound-feet of torque. That's not only vastly better than the Cadillac, but one of the most powerful outputs in the compact luxury SUV segment. Both vehicles have standard front-wheel drive with optional all-wheel drive on the base engines. The 2.3-liter Corsair has all-wheel drive standard. The Cadillac does boast an extra cog in its transmission over the Corsair's eight-speed automatic, but there's not necessarily an advantage or disadvantage to be gleaned from that. When it coes to fuel economy, the Cadillac is victorious with a 26 mpg combined rating for the front-drive model, with the front-drive 2.0-liter Corsair coming just behind with 25 mpg combined. It's a three-way tie for third with the all-wheel-drive XT4, all-wheel-drive 2.0-liter Corsair and 2.3-liter Corsair all returning 24 mpg combined. Of course, the all-wheel-drive Corsairs have a small advantage here in that it delivers more power and torque than the Cadillac with the same fuel economy.

2017 Cadillac XT5 First Drive

Thousands of feet above the Pacific Ocean, the winding roads that lead to the summit of Palomar Mountain turn from undulating curves to tight, blind, hairpin bends. Most drivers along this route are looking for a chance to exploit the limits of their cars' handling as much as one can on public roads, while taking in the bucolic views and endless blue skies. Up here, taking the thrilling curves at high speed is best left for drivers of performance cars who have platinum health insurance, lest the possibility of rolling a vertical mile toward Hellhole Canyon Preserve (we are not making this up) is not a deterrent. How different the experience is when you've chosen to climb the mountain in the 2017 Cadillac XT5, the crossover that replaces the SRX in a growing lineup of refined and redefined XT-named utility vehicles. An instant reminder that this SUV is not a Lotus comes as we enter a corner with a smidgen too much gusto, the tires begin to claw for traction, and the seatbelts tighten with the grip of sudden death. A quick tap of the brakes releases the belts, but not before a bead of sweat forms on the forehead. The overwhelming feeling is one of being unsure if this exercise is out of the XT5's comfort zone, despite Cadillac's goal of hitting the high-achieving sweet spot of the sport-luxury crossover segment. You'll know that an XT5 isn't an SRX when you first see one, although the differences are harder to tell when the two are parked side by side. The XT5 is the second Cadillac model to arrive since the brand learned to speak with a New York accent (albeit an affected Soho dialect) and it's a key pillar to the brand's chances at worldwide success. In 2015, the final year of sales for the five-year-old SRX, Cadillac managed to sell almost 100,000 of them around the world – no small feat for a model about to be replaced, and proof of the crossover's relative freshness and its popularity in export markets like China. Like the SRX that precedes it, the XT5 will be available with either front- or all-wheel drive (a $2,645 option), but that's one of few commonalities with the outgoing model. A new, lighter chassis helps the XT5 shed about 300 pounds, although Cadillac favors high-strength steel for bodywork and leaves aluminum for the engine and interior trim. In line with the revised brand guidelines for naming, SRX evolved into XT5, leaving room for larger and smaller utility vehicles to eventually join the lineup.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")