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Cadillac V-Series Academy comes to Las Vegas [w/video]

General Motors has added another high-speed education course to the curriculum at the Spring Mountain Motorsports Ranch outside of Las Vegas, Nevada. The desert track already hosts the Ron Fellows Performance Driving School with Chevrolet Corvettes, including the ZR1, and they've just added the Cadillac V-Series Academy.
Open now, the one- and two-day performance driving school teaches "the finer points of high performance driving" using the 556-horspower instructional aids known as the CTS-V sedan, coupe and wagon. This is different than than using the CTS-V at the Monticello Motor Club on the east coast - that's part of a sponsorship deal that Cadillac has with the track. The driving course at the Motorsports Ranch is its own program that was developed by Fellows, and we have no reason to think the Cadillac edition won't be just as thorough and enjoyable as the one with Corvettes.
Unlike the 'Vette edition, however, it doesn't appear that you get an invitation to the program if you buy a CTS-V model. Classes are capped at 12 participants and run $1,295 for a single day, $2,295 for two days. There are a video and a press release below with more info.

Facelifted Cadillac ATS spied completely uncovered

The Cadillac ATS makes for a pretty svelte little coupe, and General Motors appears to know it, because multiple, completely undisguised prototype sedans have been spotted testing wearing what look like many of the forthcoming coupe's body parts.
Not only does it wear at least the outline of the brand's new, broader crest, it has the same front air dam with continuous chrome strip found on the coupe. The only real difference is that it has the somewhat taller side view mirrors from the sedan, rather than the narrower, longer ones from the coupe. Around back, the changes are harder to spot because the test car is outfitted with an unpainted lower bumper. However, it seems to lack the chrome strip that offsets the lower portion of the coupe from the sedan.
The ATS sedan is already a looker, but it is good to see Cadillac is taking a second pass using what it learned on the coupe. There's no word yet on when this revised sedan is going to hit the streets - let alone what changes will take place beneath the skin - but we're thinking it looks about right for 2015.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.