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2020 Cadillac CT4 revealed in non-V form

We got our first look at the 2020 Cadillac CT4 when its V variant made its debut a few months ago. Now the company is officially showing off the regular CT4 luxury sport sedans. They actually don't look all that different from the V, though - especially the CT4 Sport trim. The Luxury and Premium Luxury trims are distinguished by less aggressive ground effects and a grille studded with chrome pieces shaped like the Cadillac logo. The interior is similar, too, complete with an 8-inch touchscreen. Super Cruise will be made available on the CT4 later in 2020, including on the V model. Really, the big news is the powertrain as V6 engines have been dropped entirely from Cadillac's compact sedan. The base CT4 engine available in Sport or Luxury trim cars is a turbocharged 2.0-liter four-cylinder making 237 horsepower and 258 pound-feet of torque. Coupled to either rear- or all-wheel drive, it features cylinder deactivation and an eight-speed automatic transmission. Unlike in the old ATS, a manual transmission is not available. One notable mechanical difference between trims is the Sport trim gets standard Brembo brakes. Moving up from the 2.0-liter engine is the turbocharged 2.7-liter four-cylinder introduced on the CT4-V. Available on the Premium Luxury trims, its output is downgraded to 309 hp and 348 lb-ft of torque from the CT4-V's output of 325 hp and 380 lb-ft. It too has cylinder deactivation and can be had with either rear- or all-wheel drive. The only transmission offered is a 10-speed automatic. The V model also gets Brembo brake upgrades, and with rear-wheel drive includes Cadillac's magnetically controlled adaptive suspension. Cadillac will start taking orders for the CT4 later this year, but pricing has not been announced yet.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Cadillac finds a few more horsepower for ATS-V

We've rarely found cause to complain about a car getting more power, and guess what? That's not going to change here. After initially announcing that the new ATS-V would come to market with a Corvette-matching 455 horsepower, Cadillac has come back with an SAE-certified 464 horsepower. That, as Automobile points out, puts the high-performance ATS in spitting distance of the base Mercedes-Benz C63 AMG and its 469 hp. Anyone else feeling bad for owners of the 425-hp BMW M3? While the ATS-V is getting a bit more grunt, somehow, we doubt Cadillac will adjust its previously published performance figures. Expect 60 miles per hour to arrive in 3.9 seconds, with a top speed of 185 mph. As of this writing, a lucky Autoblog staffer is lapping the ATS-V around Circuit of the Americas in Austin as part of the sedan's big launch. So while we can't fill you in on its real-world performance just yet, expect a big update soon. Related Video: