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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

A pair of different but awesome Hondas star in the latest Forza Horizon 3 car pack

Forza Horizon 3's ever-expanding car list grows again with its latest downloadable car pack. This time it packs a pair of Hondas from opposite ends of history. In fact they use opposite drive wheels, too. The first, representing the modern day and front-wheel drive, is the previous generation, 300-horsepower, 2016 Honda Civic Type R. From the early days of Honda automobiles, and with rear-wheel-drive, is the 1970 Honda S800. It has substantially less than 300 horsepower. The Civic Type R isn't the only hot hatch in the pack either. The Vauxhall Corsa VXR provides a European counterpoint to the Honda, albeit a bit smaller. It features less power – about 200 hp in all – but should be an excellent match to the Fiesta ST. The pack also features a couple of high-dollar, high-horsepower machines in the form of the 2017 Aston Marin DB11 and the 2016 Cadillac ATS-V. Plus, for fans of older cars, there's the rear-engined Renault Alpine GTA Le Mans, and a Holden with a really long name: the 1985 HDT VK Commodore Group A. View 7 Photos As usual, the pack is included with the Forza Horizon 3 Car Pass. Or, if you don't have the pass, the pack can be purchased on its own. Related Video: Image Credit: Turn10 Studios / Playground Games Toys/Games Aston Martin Cadillac Honda Videos aston martin db11 cadillac ats-v forza horizon 3 vauxhall corsa

You want screens? The 2021 Cadillac Escalade infotainment system gives you screens

The 2021 Cadillac Escalade’s infotainment system shocked and awed when it debuted, but now weÂ’ve finally had a chance to live with both it and the giant SUV that surrounds it for a week. Sliding behind the triple OLED screens is like stepping into the tech-forward future Cadillac promised us. The 6.2-liter push-rod V8 under the hood says otherwise, but the interior technology has already arrived. There are three screens in total: a 16.9-inch touchscreen for the infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All three are OLED displays, and just as you might expect, they are gorgeous to take in. None of the high-tech German luxury vehicles have screens this pretty. The Escalade's donÂ’t just look great, though. All three screens are quick to react and pop through functions/menus without a hitch. The only slop or delay in the whole system is when you go to turn the cluster's augmented reality (AR) camera on  — you wait one potato, two potato, and then the feed pops up. ItÂ’s a new take on GMÂ’s infotainment system as a whole. YouÂ’ll still be swiping side-to-side through an iPad-esque display of apps, but the UI is totally rethought and appears fresh. Icons are big and easy to press. Nothing is hidden off-screen at any point. It just makes good sense. 2021 Cadillac Escalade infotainment View 17 Photos Cadillac has found a way to better utilize its redundant scroll wheel, too. Though it's the same wheel as is on other models, this time the whole display changes to match the wheelÂ’s action when you use it. For example, the home screen turns into a revolving circle of apps that you twist through as soon as you twist the dial. It may take some getting used to, but the option between two different interfaces that both function well is a positive. Redundant combos of touchscreen and control wheel are common, but no one offers something like this.  Keeping a few physical buttons and an actual volume knob around to control the infotainment system is another thoughtful touch — same goes for the climate controls, which entirely consist of physical buttons. Despite the central instrument panel screenÂ’s prodigious size, you wonÂ’t actually find a whole lot buried in there. All of the trip settings and general car settings have been moved into the infotainment system itself.