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2020 Cadillac XT5 light refresh shown in China ahead of U.S. reveal

We spied the lightly refreshed 2020 Cadillac XT5 not too long ago, but now we have official photos via China. Cadillac decided to reveal the mid-cycle refresh of its crossover on that side of the world, so the vehicle you're looking at here is a China-spec XT5. While this may be the case, many of the details unmasked about the vehicle will likely be seen here, too. Cadillac told us it will be able to confirm U.S. specifics in the near future. You may be wondering, what's different? Truthfully, there isn't much to the mid-cycle update from a visual perspective. The grille has been swapped for one that better matches all the other grilles in Cadillac's newest crossovers like the XT4 and XT6. Cadillac of China didn't include any photos of the rear for this light reveal. There are significant updates in other places, though. At least in China, Cadillac is giving the XT5 its new 2.0-liter turbocharged four-cylinder engine we first saw in the XT4. That engine produces a refined 237 horsepower and 258 pound-feet of torque. We can't say whether the crossover will or won't keep the 3.6-liter V6 option in the states, but adding the boosted motor won't come as a surprise. Along for the ride is GM's nine-speed automatic transmission that is paired to that four-cylinder. The interior looks largely the same, save for the addition of Cadillac's rotary knob to control the infotainment system. This follows suit with other newly-released Cadillacs that allow you to control the system with both the knob and the touchscreen. Another notable interior upgrade is the addition of the rearview mirror camera. Cadillac is clearly set on integrating this technology onto every car it makes, and we certainly don't have any qualms with that. One bit of tech that wouldn't be included for China but may present itself for the U.S. model is Super Cruise. We've been told to expect the driver assistance system to spread throughout the manufacturer's lineup, and the XT5 seems a perfect candidate for the tech. Watch out for more details and photos coming soon for the 2020 XT5, as Cadillac will be sharing more specifics on the U.S. version in due time.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Cadillac cancels sponsorship of Trump's PGA event

Cadillac has ended its sponsorship of the PGA's World Golf Championship, which has incited a response from Donald Trump, the presumptive Republican presidential nominee. Without the automaker's money to run the event at a property owned by Trump in Miami, the PGA announced it will move the WGC to Mexico City. Trump responded by saying, "Cadillac's been a great sponsor, but they're moving it to Mexico. They're moving it to Mexico City which, by the way, I hope they have kidnapping insurance. They're moving it to Mexico City. And I'm saying, you know, what's going on here? It is so sad when you look at what's going on with our country." In 2010, the PGA announced a multi-year deal with Cadillac to sponsor the WGC, starting in 2011. Since 2007, the event has been held at what is now known as the Trump National Doral Miami location. Trump took ownership of the property in 2012. Cadillac issued a statement to Autoblog that says: "We are proud to have been the title sponsor of the World Golf Championships-Cadillac Championship since 2011. We have made the decision, however, not to extend our sponsorship beyond this year. We thank the PGA TOUR for a great six years with the Cadillac Championship." Related Video: News Source: Talking Points MemoImage Credit: Elijah Nouvelage/Getty Images Auto News Government/Legal Cadillac Mexico City