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New presidential limo spotted in use for the first time

It has been a long lead-up to the new presidential limousine, but now it appears General Motors has "The Beast" in working order for President Donald Trump. The new limo was spotted in public for the first time this weekend in New York City in Trump's motorcade, reportedly on its way to Trump Tower. Said to have been in development since 2013, the $15.8 million armored Cadillac is making its debut as Trump's ride to the U.N. General Assembly this week. The grille suggests looks along the lines of a Cadillac CT6 V-Sport, but the similarities don't go much beyond that. If you look closely, Trump appears to be in the second "Beast" of the twin truck-based Cadillacs that go by in the video. The limo has a diesel engine to propel its near-20,000-pound self down the road, but we couldn't detect much of an oil-burner sound over those gigantic truck tires. This week in NYC will showcase motorcades and fancy presidential limos from around the world, all coming in for the big annual meeting at the U.N. Trump's presidential limos get shipped around the world too because they have their own plane: a C-17 Globemaster cargo carrier. There's no shortage of cool features on the new limo, and we detailed those here. While some of the awesome defense mechanisms are public knowledge, we're sure there are plenty that remain classified. New model presidential limo noticed awaiting Pres Trump at Wall Street heliport. Photo by @stevebruskCNN pic.twitter.com/lEytRcJ9rt — Mark Knoller (@markknoller) September 23, 2018 Featured video:

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Cadillac ATS to go racing in 2015 as CTS.V.R replacement

Cadillac has been racking up victories with the CTS.V.R in Pirelli World Challenge racing for two model generations now, including recent GT class championships in 2012 and 2013. However, even winning racers eventually have to retire, and it looks like the CTS may be taking a bow at the end of the season. In its place, Caddy is reportedly working on a new racecar based on the ATS Coupe, and it might even get to compete internationally.
According to Racer, Pratt & Miller Engineering is leading the development and is already lapping the ATS racecar in Michigan for testing. It reportedly drops the CTS' V8 in favor of a twin-turbocharged V6 powering the rear wheels. Since this is the same team behind the hugely successful Corvette Racing program and the current CTS.V.R, the latest car appears to be in good hands.
The new model would also adhere to GT3 rules, according to Racer, and that might signal a big change for Cadillac's motorsports program. It means that the ATS could be sold to teams in the numerous series around the world that accept these vehicles. That would broaden the luxury coupe's exposure and put it up against GT3 racecars from premium brands, like Bentley, Porsche and McLaren. If it wins, the change could be a marketing bonanza for the brand.