1976 Cadillac Eldorado Convertible on 2040-cars

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Cadillac Offering $100 For Test Drives

The video meant to be presented here is no longer available. Sorry for the inconvenience. Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy. Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News. Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month. Related Gallery AOL Autos Test Drive: 2014 Cadillac ELR Cadillac Car Buying Car Dealers

Cadillac abandons plans for six-digit flagship sedan

So much for that party. Cadillac has announced that it is walking away from plans to build a high-dollar, rear-wheel-drive ultraluxury sedan. The low-volume model would have been based on the lusty Ciel Concept, and the production iteration would have carried a price tag well over $100,000. Executives with the automaker reportedly claim the model wouldn't have bolstered the brand enough to be worth the investment.
Even so, Automotive News reports Cadillac is still on track to build a range-topping four-door to go head-to-head with the BMW 7 Series and Mercedes-Benz S-Class. That model will likely be constructed on the company's upcoming Omega rear-wheel-drive platform, but we won't see it bow until at least 2016. Right now, the front-wheel-drive XTS sits at the top of the Cadillac lineup, and while that machine and it's twin-turbocharged V6 variant makes a compelling argument against certain luxury entries, it falls short serving as a legitimate competitor for the likes of the 7 Series and S-Class for enthusiast drivers.

GM's Reuss explains why Cadillac is heading to New York

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss
General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.