1976 Cadillac Eldorado Base Convertible 2-door 8.2l on 2040-cars

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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2015 Cadillac ATS Coupe First Drive

Save for a few years of its century-plus existence, Cadillac has offered its unique brand of American elegance in two-door, fixed-roof bodystyles. Most of these cars were big, floaty barges, of course, though its most recent offering was the wedge-shaped CTS Coupe. But whereas the CTS Coupe was a statement car – angular and severe, with somewhat limited appeal except to design snobs and provocateurs – the ATS Coupe represents a return to form for Cadillac, with a proper three-box (engine-cabin-trunk) body and a slightly lower price point that should broaden its appeal among a larger swath of the market. Generally speaking, the 2015 ATS Coupe is a two-door version of the sporty ATS Sedan, though, surprisingly, the only common exterior components are the hood, headlamps, and sundry trim pieces on the front fascia (which features a slightly larger grille, a wider lower air intake, and the redesigned, laurel-less Cadillac crest). Even the mirrors are different. The body stretches 0.8 inches in length and 1.4 inches in width, the roof is 1.1 inches lower and the rear windscreen slopes at a flatter, sleeker angle. Interestingly, the windowsills are actually quite a bit lower, further slimming the car. Thanks to its 0.8-inch wider front and rear wheel tracks as well as more tumblehome in the C-pillar area, the coupe sits lower and looks more planted than the ATS sedan, particularly from the rear three-quarter view. Filling the wheel wells is a family of slick 18x8-inch wheels, with 18x9-inchers coming on the rear axle of performance models. Even if all those changes haven't resulted in a wholly new look the way the CTS Coupe departs from its sedan progeny, the ATS two-door is a truly beautiful car that looks considerably better on the road than on a show stand. And for that, Cadillac deserves mighty praise. The ATS two-door is a truly beautiful car that looks considerably better on the road than on a show stand. It is a proper coupe, of course, and as such is saddled with the expected limitations that accompany modern two-door packaging, notably rear seat access and limited rear headroom. Since the floorpan is common to both bodystyles, rear legroom is the same as the sedan's, though headroom shrinks a considerable 1.8 inches, making it hard for even average-sized adults to sit back there without their heads touching the window glass.

GM to idle car production at five factories as Americans continue CUV love affair

In case you needed another reminder that Americans have fallen out of love with sedans, General Motors today announced plans to idle five factories in January in a bid to cut its inventory to 70 days. Detroit-Hamtramck Assembly ( Buick LaCrosse, Cadillac CT6, Chevrolet Volt and Impala) and Fairfax Assembly in Kansas ( Chevy Malibu) will stop production for three weeks. Lansing Grand River ( Cadillac ATS and CTS, and Chevy Camaro) is going down for two weeks, while Lordstown, OH ( Chevy Cruze) and Bowling Green, KY ( Chevy Corvette) will go idle for a week each, Automotive News reports. GM's shutdown reflects a broader problem with the company's supply – at 847,000 vehicles, the company's supply increased unsteadily from a low of 629,000 units in January of 2016. That's more than a 25 percent increase in the past year. Citing information from Autodata, The Detroit News reports that at the end of November, GM had a 168-day supply of LaCrosses, 177 days' worth of Camaro, 170 days of Corvette, 121 days for Cruze, 119 days for ATS, 132 days for CTS, and 110 days of CT6. Meanwhile, inventory of the company's more popular vehicles is actually below the professionally accepted 60- to 70-day supply, The News reports. The Trax, Colorado pickup, and GM's full-size SUVs are sitting below 50 days and experiencing year-over-year sales increases. GM needs a rethink of its inventory levels, which is something that's apparently coming. "We're going to be responsible in managing our inventory levels," GM spokesman Jim Cain told The News. Another unnamed spokesman told Automotive News the company's day-to-day supplies would "fluctuate before moderating at year-end." But at least one analyst thinks this won't be the last time Detroit needs to stop production to level things out. "Incentives are elevated, residuals are declining, and rates are rising," Brian Johnson, an analyst with Barclays, told The News. "And while GM in particular may benefit in the months ahead from new product launches, it's important to recognize that GM's inventory is elevated at the moment, and it wouldn't surprise us if they need to announce another production cut – which could pressure the stock." Related Video: News Source: The Detroit News, Automotive News - sub. req.Image Credit: Paul Sancya / AP Plants/Manufacturing Buick Cadillac Chevrolet GM GMC Crossover SUV Sedan bowling green cadillac xt6 fairfax