1974 Cadillac Eldorado Base Convertible on 2040-cars

Auto blog

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

2016 Cadillac ELR gets more power, $9,000 price drop

Cadillac has announced a series of updates to the ELR for 2016 that promises to make the plug-in hybrid luxury coupe a more desirable proposition. Perhaps chief among them is a price drop of $9,005 compared to the slow-selling 2014 model. The news follows an announcement yesterday that the Chevy Spark would get a $1,500 price drop. Cadillac is quoting a net price for the updated ELR at $58,495, which is obviously substantially less than the $75k it was asking for the previous version. But it's important to note that the new price is listed after US federal tax credits. The 2014 model came in at $67,500 after the full $7,500 tax credit, so math tells us that Cadillac has slashed the price on the 2016 ELR rather dramatically by about nine grand with a new MSRP of $65,995. One big upgrade on the performance front is a 25-percent boost in output from the hybrid powertrain that marries a pair of electric motors to a 1.4-liter inline-four gasoline-burning generator. The increase is said to be enough to drop 1.5 seconds off the 0-60 time, now quoted at 6.4 seconds. It'll travel for up to 39 miles on electric mode alone, but with the generator spooled up will go up to 330 miles before needing to stop. The engine management software has also been updated and the regenerative braking system reconfigured as well, but GM's luxury division didn't stop at the powertrain, fitting the 2016 ELR with a raft of other enhancements. Visually there's a new grille with the marque's latest emblem embedded. The suspension has been stiffened, the steering recalibrated and the brakes optimized for better feel. Cadillac is also throwing in the previously optional Driver Assistance package of active safety systems as standard, with adaptive cruise control available as an option. And the infotainment system comes with OnStar, 4G LTE connectivity and on-board Wi-Fi. There's even a Performance Package available with 20-inch performance tires offering 10-percent better lateral grip, four-piston Brembo brake calipers up front to help reducing stopping distances by 12 percent, recalibrated dampers and steering and a thicker-rimmed steering wheel. Because of the higher rolling resistance tires, however, the Performance Package kills four miles off of the electric driving range.

Cadillac prices new ATS-V from $61,460*

It's official, Art & Science students: Cadillac has opened the order books for the new ATS-V, and while it was at it, has told us how much we should expect to shell out for the privilege. Pricing starts at $61,460 for the 2016 Cadillac ATS-V sedan (*plus tax, title, license, dealer fees and any optional equipment). Go for the sleeker (but less practical) ATS-V coupe and you'll be looking at $63,660 (with the same conditions). For all that scratch, you'll be looking at a 3.6-liter twin-turbo V6 driving 455 horsepower and 445 pound-feet of torque through a six-speed manual or eight-speed automatic transmission, for a 0-60 time of 3.9 seconds and a top speed of 189 miles per hour. The ATS-V also features Brembo brakes, magnetorheological dampers, launch control and rev-matching with no-lift shifting. Cadillac has still yet to tell us how much gas its new performance model will guzzle, but it's got time before production gears up in the spring and the online configuration tool launches in April. Cadillac Opens Ordering for 2016 ATS-V Dual-purpose performance luxury compact designed for the track, touring 2015-02-10 DETROIT – Cadillac dealers have begun accepting orders for the 2016 ATS-V – the brand's inaugural luxury compact performance car starting production this spring. Available in sedan and coupe forms, the twin-turbocharged ATS-V offers a dual-purpose luxury performance experience: a car with true track capability straight from the factory with sophisticated road manners. Powered by the segment's highest-output six-cylinder engine – the Cadillac Twin Turbo rated at 455 horsepower (339 kW) and 445 lb-ft of torque (603 Nm) – the ATS-V achieves 0-60 performance in 3.9 seconds and a top speed of 189 mph. The Cadillac Twin Turbo engine is backed by a six-speed manual – with Active Rev Match, no-lift shifting and launch control – or a paddle-shift eight-speed automatic transmission featuring launch control and Performance Algorithm Shift. "The V-Series is the ultimate expression of Cadillac's re-ignited product substance and the passion at the core of our brand," said Johan de Nysschen, Cadillac president. "The ATS-V expands the V-Series lineup, bringing a new kind of performance character to Cadillac. Lightweight, agile and potent, the ATS-V will make an ideal pairing with the larger and even more powerful all-new 2016 CTS-V midsize sedan, which arrives later this summer," he said.