1974 Cadillac Eldorado Base Convertible 2-door 8.2l on 2040-cars

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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac Escalade driven by Tony Soprano for sale

If you're a fan of The Sopranos imagining a trip to the Bada Bing, then check out this white 2003 Cadillac Escalade ESV for sale by RR Auction. James Gandolfini drove this luxury SUV in the role of Tony Soprano for the last three seasons of the mafia-themed series. Gandolfini also signed the interior to give you something to show off to your buddies. If you've ever watched the show, you've almost certainly seen this white SUV before. According to the auction listing, the series featured two Escalades, and this one was used for exterior shots. The Caddy even starred in an action scene in season 5 when Tony chased after Phil Leotardo. Gandolfini's signature appears inside twice: once with "Thanks for the truck, James Gandolfini" and again with just his name. The auction also includes a letter of authenticity that's signed by the actor, and a second document asserts the SUV's use in the series. Apparently, Gandolfini had a habit of signing messages in his vehicles from the show – at one point he wrote a threatening "Be nice to my car" message in a red Chevrolet Suburban from earlier episodes. The auction for Tony's Escalade runs from November 12-19, which still leaves plenty of time for a meeting of the families to decide to buy it. Bidding starts at $5,000, and according to The Drive, the consignor estimates a final price between $30,000 and $50,000. This sale should at least come to a more definitive end than The Sopranos did. Related Video:

Petrolicious eats up Rita Hayworth's 1953 Cadillac Ghia

The automotive industry has seem some wonderful transoceanic collaborations between America and Italy, from the Ford-powered De Tomasos of the 1960s to the alliance between Fiat and Chrysler today. Of course it's also seen unfortunate experiments in between like the Chrysler TC by Maserati and the Pininfarina-bodied Cadillac Allante. But before any of those, there was a beautiful tradition of rebodying American steel at the hands of Italian carrozzerie. And this could easily be among the most gorgeous of them all. It's a Cadillac Series 62 from 1953 with bodywork by Ghia. It's one of only two made, and has a star-studded history. The car was purchased by Aly Khan, prince of the Nizari Ismaili muslims and Pakistan's ambassador to the United Nations, for his wife... who just so happened to be the inimitable Rita Hayworth. They split up, but she held on to the car. Today it's part of the permanent collection at the Petersen Automotive Museum in LA, so the videographical artisans at Petrolicious went by to check it out. You'll want to as well in the five-minute short above.