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Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

Cadillac Escalade reportedly getting 200-hp bump from supercharger

Cadillac is preparing to supercharge the Escalade, according to a recent report. The body-on-frame General Motors SUVs that it shares its basic underpinnings with are allegedly in line to receive a big increase in power, too. Released for the 2021 model year, the fifth-generation Escalade eschewed downsizing and launched with a 6.2-liter V8 as its standard engine. It develops 420 horsepower and 460 pound-feet of torque when it's naturally aspirated, and Motor Trend learned from an anonymous source that the optional supercharger will increase the first figure to anywhere between 600 and 625. The eight's torque output will undoubtedly go up, too. The supercharged Escalade won't outgun the sold-out Dodge Durango SRT Hellcat, which gets 710 horses, but it will pack a serious punch. It doesn't sound like the V8 will require significant modifications to handle the extra power because the supercharger kit will likely be installed by dealers, not on the assembly line. This strongly suggests that it's more of a bolt-on job than one that requires taking the engine out and apart to install stronger connecting rods and forged pistons, for example. ECU tweaks will be part of the package, too, and the fuel delivery system may require some upgrades. Interestingly, Motor Trend learned from Texas-based Hennessey that the SUV's ECU is locked to tuners, which adds credibility to the report. Motorists who want more power will need to go through official sales channels, then. Bigger brakes and a firmer suspension won't be part of the package — at least not yet. The same source outlined a true high-performance evolution of the body-on-frame behemoth that will be quicker and tighter to drive. Oddly, it's not being developed by the engineers in charge of Cadillac's V-branded models, according to the report. If the report is accurate, we'll learn more about the supercharged Cadillac Escalade in the coming months, and it might go on sale in time for the 2022 model year. Expect the supercharger to come with a four-digit price tag. Chevrolet's Tahoe/Suburban and GMC's Yukon/Yukon XL will reportedly be available with a supercharger, too.

Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.