1971 Drop Top Cadillac Eldorado Rare on 2040-cars

Auto blog

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Cadillac gives enthusiasts an early look at its next high-performance sedans

Cadillac will introduce a pair of sport sedans named CT4-V Blackwing and CT5-V Blackwing, respectively, at 7 p.m. Eastern today (February 1). While car companies routinely drum up excitement for new models by releasing tightly-cropped or blacked-out images, Cadillac surprised us with a photo, and a TV spot that aired during the Rolex 24 at Daytona, that shows both cars in their entirety. Somewhat confusingly, the CT4-V and the CT5-V are not direct replacements for the ATS-V and the CTS-V; they're mid-range models, and they're powered, equipped, and priced accordingly. It's these flagship Blackwing variants that will pick up where the last-generation Vs left off with a significant bump in power, numerous chassis tweaks, and a more aggressive-looking design. They'll arrive in showrooms in time for the 2022 model year. Blackwing drivers won't draw unnecessary attention to themselves, because the visual changes are relatively subtle. Riding on model-specific wheels, the CT4-V Blackwing gains bigger air intakes on the front end, vents punched into the fenders, and a low-key body kit that adds a front splitter, front winglets, and a trunk-mounted spoiler. Cadillac gave the CT5-V a similar treatment, and it mounted the rear wheels on surprisingly wide tires. Cadillac pointed out the Blackwing sedans benefit from the world's fastest-reacting suspension system. It's likely the fourth evolution of its magnetic ride control technology, which it detailed in October 2020.  While full specifications remain under wraps until the duo's unveiling, we know that both sedans will be available with a six-speed manual transmission. It's reasonable to assume that an automatic (likely the familiar 10-speed) will be offered as well. As for what's under the hood, our crystal ball tells us that the CT5-V will land with a V8 engine, though it won't be the short-lived twin-turbocharged Blackwing unit that gave both cars their name. Enginers might have selected an evolution of the CTS-V's 6.2-liter. As for the CT4-V, it will receive the ATS-V's 3.6-liter turbocharged V6. Both models will be exclusively available with rear-wheel-drive. Enthusiasts who want to secure an early built slot will have the chance to reserve a 2022 CT4-V Blackwing or a 2022 CT5-V Blackwing by visiting Cadillac's website shortly after the sedans are unveiled on February 1. As we previously reported, the first 250 units of each car will wear a numbered plaque on the steering wheel.