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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Beast mode on the open road: New presidential limo close to delivery

Signs of the Beast have been seen on the open roads around Milford, Mich., home of GM's Proving Grounds. The Beast, in this case, being the nickname for the next-generation presidential limousine. We've seen this car previously in spy shots while parked or driven, going back to January 2016. This is our spy photographers' latest look at the vehicle, and the first on public roads. Which may be a sign that it is almost ready for delivery. It replaces the current Beast, which has been in use since 2009. And "car" isn't exactly the right word for this rig, as it's actually a unique vehicle with Cadillac styling cues custom-built atop a medium-duty truck frame. There may possibly be more than one Beast 2.0 delivered, because two limos are sent anywhere the president goes, to provide a backup or decoy. The grille has touches of the Cadillac Escala concept car, which is heavily influencing Cadillac's evolving future look. But it's what's inside that intrigues everyone. Here's what we know, or at least has long been rumored, about the current Beast and the new Beast 2.0. 1. It has its own airplane. It and its twin follow the president around the globe aboard a C-17 Globemaster cargo plane. 2. It's heavily armored, with 5-inch-thick glass, 8-inch-thick doors that weigh as much as a commercial aircraft door, and its components include titanium, ceramics, and a bombproof plate that covers the underside. As such, the old Beast was estimated to weigh between 14,000 and 20,000 pounds. You can therefore imagine how it got its name. 3. It's equipped like the Batmobile or the Green Hornet's Chrysler Imperial Crown, with run-flat tires and night-vision gear. It can fire gas canisters out the front bumper. 4. It has a diesel engine because of its weight and size (see the gallery below for a sense of scale). And of course, diesel is less flammable in a firefight. The old Beast supposedly gets 8 mpg. 5. Its Secret Service codename is Stagecoach. 6. There's a shotgun by the driver and God-knows-what in the trunk. 7. It supposedly has a stock of blood in the president's type, along with a defibrillator and other emergency gear. 8. And it's pretty nice inside, by all accounts. Since this is not Trump's own personal vehicle and may well serve his successor, let's assume the gold leaf has been kept to a minimum and it's done up in tasteful leather and wood. But then again, who really knows, outside of the Secret Service and a handful of GM engineers.

Cadillac considering more engines, Vsport model for Escalade

Want to roll in the latest Cadillac Escalade? You can get it with a 6.2-liter V8... or a 6.2-liter V8. Cadillac only offers the one engine option. But that may soon change.
According to the latest from Automotive News, Cadillac is contemplating a couple of new powertrain options for its blingin' big ute. The report suggests a twin-turbo V6 and a V6 turbodiesel could be offered, and that Cadillac could create a Vsport version of the Escalade like it offers on the new CTS sedan.
The more diverse engine offerings would help attract buyers from the new Lincoln Navigator, its prime competitor, which switched from a 5.4-liter V8 this year to a 3.5-liter twin-turbo V6. The turbo V6 engines (both gasoline and diesel) would also help Cadillac market the Escalade overseas - particularly in Europe, where higher fuel prices preclude the prospect of driving a big V8 SUV for many buyers. Escalade sales have dropped from 35-40k units in the mid-2000s to around 12,000 the past couple of years.