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Cadillac mulling CTS Coupe successor after all

The 2014 Cadillac CTS made a big splash last week at the New York Auto Show, but now that we've seen the sedan, we can start to wonder about whether coupe and wagon versions are in the cards. According to Edmunds, Cadillac is at least considering bringing back the CTS Coupe for a second generation, which seems like an even better chance since the brand's global marketing director, Jim Vurpillat, was quoted as saying that the car was the top-selling luxury coupe in the industry.
Of course, this goes against reports we heard last year that Caddy's coupe and wagon would live on just not under the CTS name, but the interview with Vurpillat has us hopeful for a next-generation CTS Coupe. If it does come to fruition, we would expect the new two-door to have a largely unique exterior design like the current CTS Coupe, to echo that of intended rivals like the Mercedes-Benz E-Class Coupe and even the high-dollar BMW 6 Series.

Cadillac bids farewell to CTS-V Coupe with special edition

With the introduction of the latest Cadillac CTS, we knew it would only be a matter of time before a new CTS-V would come along. Now General Motors has revealed that the next CTS-V will arrive sometime next year, but before it does, the company is sending off the outgoing coupe with a special edition.
For 2015, the Cadillac CTS-V Coupe will come in a limited edition of 500 units decked out with a dark grille treatment, satin-finish wheels, red brake calipers and an upgraded cabin. The interior is decked out Recaro seats trimmed in black with red stitching, Midnight Sapele wood trim, metal pedals and a microsuede-trimmed steering wheel and shifter.
Buyers will be able to opt for white, gray or optional black exterior paint, an available sunroof and a six-speed transmission in either manual or automatic configuration. Of course, the 6.2-liter supercharged V8 comes standard with 556 horsepower, as does Magnetic Ride Control and brakes by Brembo. Pricing will be announced closer to launch, but in the mean time, you can read all there is to know by checking out the official release below.

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video: