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2015 Cadillac Escalade

Cadillac has been an interesting story in the auto industry over the past several years. Its comeback bid may be well over a decade old, but it's only recently that the Wreath and Crest has transformed from the auto industry's retirement home into its hot new thing. Today's Cadillac is a powerful marque working to instill passionate design, sound driving dynamics and cutting-edge technology into each model it builds, with vehicles like the ATS and redesigned CTS leading the charge.
Now, its latest model has arrived. This fourth-generation Escalade is among the most important new Cadillacs since the division's renaissance kicked into high gear. It's the brand's de facto flagship, and the first vehicle many young people think of when hearing the name "Cadillac." In the past, the Escalade was the chosen vehicle of the rich, flashy and famous. It's suffered over the past few years, though, particularly as new and more luxurious competitors have come to the fore.
With this latest redesign, General Motors is aiming to retake the spotlight as purveyors of the market's premier luxury SUV. To find out if it's been successful, I ventured down to the South Carolina Lowcountry to test the all-new 2015 Escalade.

Junkyard Gem: 1979 Cadillac Eldorado Biarritz

The Cadillac Eldorado lost a foot of wheelbase and 1,200 pounds when GM's luxury front-drive platform got downsized for 1979, which turned out to be prescient timing considering the massive spike in oil prices in the wake of the 1979 Iranian Revolution. The General kept the pricey Biarritz option package from the previous generation, adding a stainless-steel roof in the process. Here's one of those cars, found in a chilly Denver boneyard last month. The stainless-steel roof panel, inspired by the one used on the 1957 Eldorado Brougham, identifies a 1979-1985 Eldorado as a genuine Biarritz. This generation of Eldorado Biarritz achieved its greatest renown as the car bomb that detonates when pink-suited Ace Rothstein (Robert De Niro) cranks the starter in the 1995 film Casino. Naturally, a 24 Hours of Lemons team obtained one of these cars and raced it while the pit crew wore pastel suits and sipped from Tangiers Casino highball glasses. The MSRP on the base '79 Eldorado was $14,240 and the Biarritz package with leather seats tacked on an additional $2,600. That's $64,495 in 2021 dollars, at a time when plenty of car loans had interest rates approaching 20%. The '79 Seville's base price was higher ($15,646), despite being based on the lowly Chevy Nova, but that difference was erased by the cost of the Biarritz package. The Fleetwood limos were the only pricier Cadillacs that year. Yes, you had to be a true high-roller to purchase a '79 Biarritz. Of course, a new Mercedes-Benz 450SLC cost a terrifying $32,858 (about $125,850 today) that year, but the $13,067 Lincoln Mark V (the price went up substantially if you got one of the editions designed by Bill Blass, Givenchy, or Emilio Pucci) was close competition for the Biarritz. The 1979 Eldorado had something the Lincoln didn't, however: electronic fuel injection. Yes, a 350-cubic-inch (5.7-liter) Oldsmobile V8 engine with a pretty-modern-for-1979 throttle-body fuel-injection system sent 170 horses to the front wheels via GM's impressive Unitized Power Package longitudinal-engine front-wheel-drive system. Look at all those futuristic devices in that faux-wood dash! That stereo cassette deck added $225 ($860 today) to the price. Cruise control cost $137, the rear defogger added $101, and… well, you get the idea. This Cad is a bit tattered and has some rust spots here and there, but wouldn't have been an overwhelmingly difficult restoration.

GM CEO Barra says 'we are selling every truck we can build'

DETROIT — General Motors Chief Executive Mary Barra said on Monday the automaker is "selling every truck we can build" and expanding North American truck-building capacity, even as U.S. gasoline prices hit record highs. Barra made her comments during the automaker's annual shareholder meeting. GM is pursuing a two-track strategy: Investing heavily in electric vehicles for North America, China and other markets, and funding those investments by trying to maximize profits from its North American combustion pickup truck and large SUV lineups. Barra said GM is planning higher-priced versions of its Silverado large pickup and its large SUV models. GM and its Detroit rivals Ford Motor Co and Stellantis NV rely heavily on sales of large pickup trucks and SUVs for global profits. High U.S. gasoline prices in the past have undermined consumer demand for relatively inefficient models. Nominal pump prices hit an average of above $5 a gallon for the first time ever last week, the federal government said Friday. GM is ramping up production of EVs. Barra said the Cadillac Lyriq electric sport utility is sold out through 2023. In response to shareholder questions, Barra said the "clear priority" for using cash generated by its operations is to "accelerate our EV plans." She did not rule out share buybacks or other approaches to returning cash to shareholders. GM still expects to increase production this year by 25-30%, despite continuing pressure on semiconductor supplies globally. Barra said GM is working to redesign vehicles to reduce the number of processors required by 95%. Barra serves as GM's board chair and CEO. GM shareholders overwhelmingly rejected a proposal to separate those roles.