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Reservations for Cadillac CT4-V and CT5-V Blackwing models to open in February

Cadillac will unveil its high-performance CT4-V Blackwing and CT5-V Blackwing sedans on Feb. 1 and will accept reservations for the cars the same day. Only 250 examples of each car will be built for 2022, and immediately after the reveal, customers can secure one of these Caddies with a $1,000 deposit, which is refundable. Deliveries are set to begin in mid-summer. As a special enticement, those first 250 cars will get a numbered plaque on the steering wheel, which indicates the model, transmission, and build sequence. Note that the plaque comes only on cars equipped with the high-performance steering wheel, which based on the teaser image below appears to have carbon fiber accents. It's standard on the CT5-V Blackwing and included on mid-level and higher versions of the CT4-V Blackwing. We already know that the CT5-V Blackwing will be available with carbon fiber seatbacks. More exciting news is that Cadillac will buck the prevailing trend and offer a six-speed manual transmission as standard equipment in both cars. A 10-speed automatic also will be available. It's not yet known what engine will power the sedans, although it's not expected to be the eponymous 550-hp Blackwing V8 that had an abbreviated run in the just-discontinued CT6-V. Cadillac has also announced that Blackwing buyers can avail themselves of a 2-day high-performance driving school experience at Cadillac's V-Series Academy at the Spring Mountain Motor Resort in Pahrump, Nevada. They're on their own as far as getting there, however. The unveiling of the two new Blackwings on Feb. 1 will take place at the brand's main website as well as its Twitter page. Related Video:    

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

The 2021 Cadillac Escalade's triple curved OLED screens are gorgeous

The centerpiece and crown jewel of the 2021 Cadillac Escalade is the triple OLED screen setup facing the passengers. It’s an imposing cowl with 38 inches of screen real estate in total, and itÂ’s a Cadillac Escalade-exclusive piece of technology. An interesting and unique feature like this has the potential to set Cadillac apart from the stiff competition in the luxury space.  Its appearance is just like that of the Cadillac Escala concept. We donÂ’t often get to see interior concepts carried into production, so thatÂ’s exciting on its own. The layout consists of a 16.9-inch touchscreen infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All of the screens are curved and use OLED technology, which is commonly used on the screen of your Android phone, iPhone or TV. It allows for the deepest blacks, best contrast ratios and extremely vivid colors. In short, an OLED screen is going to look better than an LCD screen, and thatÂ’s why Cadillac is using it. We sat down with a few folks who could tell us more about it. Phil Kucera, Cadillac interior design manager, gave us some background on the decision to implement this tri-screen layout. “To be honest with you, it was a high-end leadership decision,” Kucera says. “There was a lot of, 'Hey maybe we donÂ’t put that on the base level. And why do you have to use OLED?' Because OLED is not the cheap way to go. So the fact that it stayed that size and remained OLED Â… I would bet that youÂ’re going to see other people doing something like this. There was a real push to try and get here first.” Sounds like the screen could have ultimately been a victim of cost-cutting measures. WeÂ’re glad it made it into production, because it looks promising. Sameer Gupta, GM's engineer manager responsible for infotainment, walked us through the new digital landscape. If you didnÂ’t like the old Cadillac software from before, youÂ’ll be happy to learn that this system is a completely new user interface, sharing nothing with any software before. Gupta told us that this is “a complete first-of use of this interface.” “When we started doing the system, we envisioned a system that had rich graphics, but was also simple and adaptive,” Gupta told us. After spending some time poking around in an Escalade, we can report that the new menus are full of rich graphics, pleasing animations and snappy transitions.