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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2017 Cadillac CTS-V Drivers' Notes | V is for velocity

The 2017 Cadillac CTS-V is as close to a four-door Corvette Z06 as you're ever likely to get. Underneath the carbon-fiber hood rests one hell of an engine, a 640-horsepower supercharged V8. It's only slightly less powerful than what you'll find in the Corvette. Thanks to GM's chassis wizards, the car's handling is an equal match for the powerful engine. This particular car packs in a number of options, including Recaro seats and the performance data recorder that allows owners to measure lap times and record video. The most expensive option is the $6,950 Carbon Black Package. This nets you a carbon fiber hood vent, front splitter, spoiler and rear diffuser. This car isn't cheap, but it does undercut the less powerful Audi RS7 and Mercedes-AMG E63 S. Associate Editor Joel Stocksdale: This is a seriously fun, if also flawed, car. And the biggest contributor to the fun is the big lump of V8 under the hood. The supercharged 6.2-liter makes 640 horsepower, but Cadillac could've left the number off and just called it "effortless." The gentlest pressure on the gas pedal will result in you picking up an extra 10 mph without ever noticing. And when you stomp on it, you get this huge and immediate surge of acceleration. It's truly giggle-inducing. Although the CTS-V is big and heavy, it handles the power well. It gives you enough info on what's happening so you feel in control, and the chassis is impressively composed. The only real weak points I can find on the CTS-V (besides the low gas mileage) are the interior controls. They are abysmal. The infotainment screen is pretty poor, with a clutter of information at the main screen, and difficult-to-find commands for getting to other menus. But worse than that are the climate and volume buttons. They're all touch-sensitive spots on the center stack. They're not very responsive, and the vibratory feedback it provides isn't noticeable while driving. It doesn't help that the feedback feels pretty inconsistent, too. For me, I think I could learn to live with the infotainment, simply because I love the way the rest of the car feels and drives. But, Cadillac, you need to get to updating this ASAP. Associate Editor Reese Counts: OK, Cadillac's infotainment system sucks. Let's get that out of the way. Touch capacitive interfaces don't work well in cars. This does have the old version of CUE, so I'm hoping the next-gen system will fix some of the interface issues. Like Joel, this wouldn't turn me off from buying the car.

GM recalling Cadillac ATS, XTS, Chevy Impala over faulty brake lamps

General Motors has issued a recall covering 1,627 sedans over faulty brake lamps. Both the 2013 Cadillac ATS and XTS are affected by this problem, as is the 2014 Chevrolet Impala.
According to an official National Highway Traffic Safety Administration report, "the brake lamps may intermittently flash without the brakes being applied and the cruise control may disengage" on these vehicles. The report does not state that the brakes themselves are faulty, but rather that "if the brake lamps flash when the vehicle is not slowing, a following driver may not adjust vehicle speed when the vehicle is in fact braking."
This marks the first recall for the 2013 Cadillac ATS, as well as the recently introduced 2014 Chevy Impala. In late 2012, over 12,000 Cadillac XTS models were recalled due to a head restraint issue.