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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

C7 Corvette won't spawn new Cadillac XLR [w/video]

Between the new 2014 Chevy Corvette Stingray and the even newer Cadillac Elmiraj Concept shown off at Pebble Beach, we were already expecting some sort of chatter of a Cadillac XLR redux. During an in-depth C7 Corvette discussion with Tadge Juechter, the car's chief engineer, Fox News asked if a Corvette-based, Bowling Green-built Cadillac will be built off the C7. Non-spoiler alert: the answer is no.
Juechter says that General Motors has "no intent" on transforming this car into a Cadillac product since the C7 has been optimized for the Corvette buyer, a consumer that's generally a different sort of person than a Cadillac intender who might also be cross-shopping a Mercedes-Benz SL-Class or BMW 6 Series.
While we're not ready to write off a future XLR altogether, we assume that the Corvette Cadillac experiment is most likely never going to happen again. The interview with Juechter is posted below, but the XLR discussion comes in at the 9:00 mark.

Ghostbusters' Ecto-1 detailed in behind-the-scenes video

The Ghostbusters reboot is coming, ready or not. And along with a gender swap between the 'busters and their secretary, the team's trusty chariot, Ecto-1, is getting a refresh. It's still a specialized Cadillac, but that's where the similarities end, judging by the new featurette you see above. Instead of a 1959 Cadillac Miller-Meteor Ambulance, 2016's Ecto-1 is a 1982 Cadillac Deville. And instead of being built to keep people from dying, the new car is meant to transport the dead. Yep, it's a hearse. It's hard not to find some kind of hidden meaning there, but this video doesn't mention it. What we have learned here is that the way the new Ghostbusters acquire their vehicle is a little bit different than it was in the original film. In the 1984 version, Dr. Ray Stantz, played by Dan Aykroyd, bought the 1959 ambulance for $4,800 – the equivalent of $11,000 today – despite a litany of problems. It was clear in the film that Ecto-1 was dilapidated long before the Ghostbusters breathed life back into it. But in the new film, the team acquires Ecto-1 from the uncle of Patty Tolan – Leslie Jones' character. And based on the film featurette, it looks like it's in solid shape before the team adds its distinctive livery and logo. You can learn more about the car, see parts of the build process, and hear the cast and crew talk about it in this two-minute featurette. Ghostbusters hits theaters on July 15. Related Video: