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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Playboy reveals its 2013 Cars of the Year

Vaunted men's magazine Playboy knows that its readers are nearly as interested in cars as they are in the female anatomy... sorry, we thought we could write that with a straight face. Anyway, the buff-book does occasionally fill some of its spreads with sexy metal, to accent all the rest of the sexiness.
To wit, the magazine has unveiled its feature on the 2013 Cars of the Year. Without giving us much in the way of criteria for the awards, nor a clear framing of the categories ("Responsible Ride" is a particularly challenging concept, especially when you consider that the Mazdaspeed3 was the winner), Playboy has nevertheless highlighted what we assume to be it's favorite 12 or 13 (depending on how you count) cars from the 2013 model year.
Headlining the class is the Porsche 911, which Playboy writers single out for having "remarkable electronic voodoo." BMW M5 is named "Slickest Sports Sedan" though the Cadillac ATS then follows on because "we couldn't resist giving the new Caddy a shout-out." The rest of the picks are pretty conventional (save, perhaps, the Honda Fit EV as "Ace Electric"), even if the categories and methodology are fairly wonky. Cruise through or gallery for a taste or check out the full list, here. The site is safe for work, and you can legitimately (this time) say that you were reading it for the articles.

NHTSA approves hybrid rearview mirror display in Cadillac CT6, Bolt EV

The Chevy Bolt EV prototype doesn't just have a fancy new all-electric powertrain. Just outside the driver's line of sight is a newfangled rearview mirror, one that can turn into a screen that shows a moving image from the rear-facing camera. Speaking to NPR's Robert Siegel yesterday, Department of Transportation secretary Anthony Foxx said that NHTSA has now approved this type of mirror/screen for use in vehicles. According to a letter from NHTSA to General Motors, GM will likely use this Full Display Mirror first in the 2016 Cadillac CT6 before coming to the Bolt. In its letter to GM, NHTSA said that the Full Display Mirror will only qualify as a standard rearview mirror as long as there are normal side mirrors in place. In other words, don't expect to see cameras and screens replacing all the mirrors in a motor vehicle just yet. @AutoblogGreen @NPR - #NHTSA has OK'd GM rear-view system that can switch between mirror & camera views. pic.twitter.com/6CBeIit10v — Anthony Foxx (@SecretaryFoxx) February 22, 2016 The Full Display Mirror was developed by Gentex, which has long worked with GM. The FDM debuted in 2014 and some people hoped it would also make its way into the Tesla Model X. Gentex, which also makes auto-dimming mirrors, says that it has "set out to develop the technologies and core competencies necessary to manage this evolution of the rearview mirror." The Chevy Bolt EV will start at $37,500, before incentives. The 200-mile EV will go into production late this year for likely sale in early 2017. Related Video: