Fl Senior Low Mi Heated & Cooled Seats Xm Moonroof Chromes Serviced Immaculate on 2040-cars

Auto blog

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Reuss says Cadillac CT6-based Buick could happen

Could the upcoming Cadillac CT6 and its Omega platform spawn a Buick variant? According to General Motors' product chief Mark Reuss, it could potentially be in the cards, but "not yet." "We're working on that," Reuss told Automotive News at the 2015 New York Auto Show. While there hasn't been a large, rear-drive Buick on dealerships since the Roadmaster in 1996, the company gave a big hint that it could head in that direction with the Avenir Concept, shown earlier this year at the Detroit Auto Show. As Automotive News explains, a rear-drive Omega-platform Buick could be a real hit in China, where consumers buy 13 Buicks for every one Cadillac. That move would be a big help to GM's bottom line, too, as it'd significantly increase the Omega platform's economy of scale. If a large Buick based on the CT6 were to head to China, though, it likely wouldn't be a simple case of badge engineering (thank God). Reuss hinted to Automotive News that while the mixed-material construction of the CT6 platform "is very flexible," doing an "identical version of that platform or not is a different conversation." What are your thoughts? Should Buick adopt the Omega platform for an Avenir-based sedan? Should that vehicle be sold here in the US, or should it be a China-only offering? Have your say in Comments. Related Video:

No, Eminem is not giving away the Cadillac Ciel concept, Facebookers

Damn it, Facebook people, stop being so gullible. When you see something on social media that requires you to share or like a status or page in exchange for a chance at winning something, it's almost always a hoax. This goes for iPads, or Bill Gates giving away cash or, yes, an Eminem fan page giving away a Cadillac Ciel. Now, normally we'd simply ignore this utter hogwash, but it's getting some traction on Facebook and, annoyingly, is beginning to clog our newsfeed. Ignoring the fact that the Ciel is a pure concept car that likely can't even be registered for regular use, there are more than a few things that should give this nonsense away as a hoax. First, Eminem has only ever gotten in bed with one automaker – Chrysler. It seems unlikely that he'd defect simply to give away a car on Facebook. Secondly, the page that is putting on the giveaway isn't even a verified page – Eminem's real Facebook fan page has 97 million likes, this one has 622,000. Third, a quick look at the caption for the Ciel's photo, shown above, reveals the sort of grammatical mess that no serious contest would allow. Take a look (sic implied throughout): "Only 24 Days Until Christmas, Can you Imagine yourself driving this Car? I'm about to make that happen, Its Official, I Will be giving away this 2014 Cadillac Ciel to one random lucky fan, all you gotta do is follow these three easy steps, Step 1) Share this photo, Step 2) Like my page, Slim Shady Step 3) Like this photo, Winner Will be picked On December 5th 4 Days Away, Good luck to Everyone!!" We reached out to Cadillac spokesman David Caldwell just for fun. Apparently, this photo and schtick pops up every few months with virtually the same text, only to vanish at the end of the "giveaway." You're as shocked as we are, right? So, once again folks, just because it's on the Internet doesn't mean it's true. If your friends, family and acquaintances are blowing up your Facebook feed and social network channels with this nonsense, be sure to set 'em straight with a link to this story – we're sure the real Slim Shady will appreciate it.