Cadillac Deville Dhs Rare Night Vision And Very Low Miles on 2040-cars

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2015 Cadillac Escalade

Cadillac has been an interesting story in the auto industry over the past several years. Its comeback bid may be well over a decade old, but it's only recently that the Wreath and Crest has transformed from the auto industry's retirement home into its hot new thing. Today's Cadillac is a powerful marque working to instill passionate design, sound driving dynamics and cutting-edge technology into each model it builds, with vehicles like the ATS and redesigned CTS leading the charge.
Now, its latest model has arrived. This fourth-generation Escalade is among the most important new Cadillacs since the division's renaissance kicked into high gear. It's the brand's de facto flagship, and the first vehicle many young people think of when hearing the name "Cadillac." In the past, the Escalade was the chosen vehicle of the rich, flashy and famous. It's suffered over the past few years, though, particularly as new and more luxurious competitors have come to the fore.
With this latest redesign, General Motors is aiming to retake the spotlight as purveyors of the market's premier luxury SUV. To find out if it's been successful, I ventured down to the South Carolina Lowcountry to test the all-new 2015 Escalade.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cool car technology is cool until it breaks

Ah, technology – the beautiful date that impresses all your friends but costs you a fortune to keep happy, up-to-date, and working. Automotive News puts some numbers to the economic toll we're paying to jockey this technological Trojan horse, an analysis it sums up with "Technology is great - until you have to replace it." Back in 2000, for instance, you could replace a Cadillac Escalade taillight lens for $56.08, or replace the entire unit for $220.49. Crack the rear lens on your 2015 Escalade and you have to buy a new unit for $795 - there's no such thing as just replacing a lens anymore. What about headlights? It was $210 for an Escalade headlight in 2000, it's $1,650 for the current unit (pictured). This is nothing we didn't know, these are just hard numbers to demonstrate it. Edmunds recently provided the same with its sledgehammer-bashing of the 2015 Ford F-150, Tesla Model S buyers have been shrieking about repair costs to their electric sedan's all-aluminum bodywork, and used-car sites are full of articles about which expensive-to-repair features to steer clear of if you want to avoid big repair bills. Those expensive bits increase the price of a car - Kelley Blue Book says the average price of a car is now more than $33,000 - and that raises rates for repairs and insurance. This comes in spite of some carmakers that have been collaborating with insurance companies and repair shops at the design stage in order to engineer parts that are easier and less expensive to replace. But the tech can have its cost-saving benefits: a 2011 study by the Highway Loss Data Institute found that Volvos fitted with that company's City Safety feature "filed 27 percent fewer property-damage liability claims" than luxury SUVs without it, and just last month the Insurance Institute for Highway Safety called adaptive headlights one of the top four crash-preventing technologies on cars today (after coming out against them in 2006). So yes, the technology costs a mint when it needs to be fixed - but being able to avoid an accident in the first place might make it worth it. News Source: Automotive News - sub. req.Image Credit: Copyright 2015 AOL Cadillac Car Buying Used Car Buying Auto Repair Insurance Maintenance Safety Technology Luxury replacement parts