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Cadillac Celestiq, Lyriq, Hummer, other future GM electric cars: Here's everything we saw at ‘EV Day’

WARREN, Mich. — Today, General Motors held an “EV Day” event at its Warren, Michigan, campus to present its new “Ultium” battery technology, modular electric vehicle architecture and soon-to-come electric vehicles. Unfortunately, we were forbidden from bringing cameras into the event, so while we canÂ’t show you what we saw, we can tell you more about it. While we saw the previously teased Cadillac EV (which we now know to be called the Lyriq) and the GMC Hummer pickup teased during the Super Bowl, there were a number of other future cars at the event, which GM President Mark Reuss assured us are all real vehicles in the works. The biggest surprise came at the end of the event, though, in the Cadillac Celestiq electric sedan, which Reuss described as a future flagship that would be hand-built “very locally.” It had been hiding under a dark sheet all morning, with the front and rear illuminated Cadillac emblems shining from underneath. When the wraps came off, we saw a long, white, four-seat fastback sedan. The 23-inch wheels were pushed out to the very corners of the car, giving it what appeared to be a very long wheelbase. The model on the stage had no side mirrors or visible door handles. The grille mirrored that of the Lyriq crossover next to it, with integrated lighting in lieu of the usual mesh or slats youÂ’d see in an internal combustion car. The entire roof, all the way until it tapered to the tail of the vehicle, was tinted glass. In back, vertical tail lighting ran down the C-pillar before turning rearward across the top of the trunk. Inside, everything below the beltline of the windows — essentially all but the headrests and top portion of the steering wheel, was hidden from view. Behind the Celestiq, a large digital display showed a rendering of its interior. The dash consists of a pillar-to-pillar curved LED display serving as both instrument panel and infotainment system. Protruding forward between the front seats was another touchscreen that appeared to house some more controls, with open area, probably for storage, below it. The rear seats had the same sort of touchscreen between them. Built into the back of the front seats were a pair of rear-seat entertainment screens, much like we saw in the Lyriq. The door panels blended wood, metal and animated lighting to give character and a sense of opulence. GM interior design manager Tristan Murphy was on hand to tell us a bit more about the Celestiq.

A pair of different but awesome Hondas star in the latest Forza Horizon 3 car pack

Forza Horizon 3's ever-expanding car list grows again with its latest downloadable car pack. This time it packs a pair of Hondas from opposite ends of history. In fact they use opposite drive wheels, too. The first, representing the modern day and front-wheel drive, is the previous generation, 300-horsepower, 2016 Honda Civic Type R. From the early days of Honda automobiles, and with rear-wheel-drive, is the 1970 Honda S800. It has substantially less than 300 horsepower. The Civic Type R isn't the only hot hatch in the pack either. The Vauxhall Corsa VXR provides a European counterpoint to the Honda, albeit a bit smaller. It features less power – about 200 hp in all – but should be an excellent match to the Fiesta ST. The pack also features a couple of high-dollar, high-horsepower machines in the form of the 2017 Aston Marin DB11 and the 2016 Cadillac ATS-V. Plus, for fans of older cars, there's the rear-engined Renault Alpine GTA Le Mans, and a Holden with a really long name: the 1985 HDT VK Commodore Group A. View 7 Photos As usual, the pack is included with the Forza Horizon 3 Car Pass. Or, if you don't have the pass, the pack can be purchased on its own. Related Video: Image Credit: Turn10 Studios / Playground Games Toys/Games Aston Martin Cadillac Honda Videos aston martin db11 cadillac ats-v forza horizon 3 vauxhall corsa

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."