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Weekly Recap: Car-pedestrian crashes remained elevated in 2014

The death of American Horror Story: Freak Show star Ben Woolf served as a reminder this week that car crashes involving pedestrians remain a problem, and a new study issued on Thursday reinforced that the situation isn't really getting better. The Governors Highway Safety Association found a slight decline, 2.8 percent, in the number of pedestrian deaths in the first six months of 2014. Fatalities dropped from 2,141 to 2,125 compared with the same period in 2013, though the association says it's a statistical wash when factoring in undercounting. Deaths are still 15-percent higher than in 2009. "The number of deaths remains relatively high and is cause for concern," wrote Allan Williams, who compiled the report and is the former chief scientist at the Insurance Institute for Highway Safety. This is the first look at data from last year, and the National Highway Traffic Safety Administration will issue its full-year results later. The GHSA found some progress on the roadways, as 24 states and the District of Columbia reported drops in pedestrian deaths. In some states, the problem isn't even a problem at all: Nebraska and Wyoming reported one fatality apiece, though large population centers in urban areas are where most accidents occur. "This is a clearly a good news, bad news scenario," Jonathan Adkins, GHSA executive director, said in a statement. "While we're encouraged that pedestrian fatalities haven't increased over the past two years, progress has been slow." Other News & Notes Cadillac previews CT6 during Oscars Cadillac previewed its upcoming flagship sedan, the CT6, in commercials that aired Sunday during the Oscars. As expected, the creased sedan carries on Cadillac's recent design language, and the car in the commercial looks like a larger version of the CTS and ATS sedans. The CT6 will be revealed this spring at the New York Auto Show and launch late this year. It will be assembled at General Motors' Detroit-Hamtramck factory on a rear-wheel-drive chassis, and the CT6 is the first car to use Cadillac's revised alpha-numeric naming scheme. The commercials also kicked off Cadillac's "Dare Greatly" campaign, which is the first with its new advertising agency, Publicis Worldwide. Honda unexpectedly changes CEOs Honda unexpectedly announced this week that it will change CEOs. Current chief Takanobu Ito will step down in June and be replaced by company veteran Takahiro Hachigo.

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Daily Driver: 2016 Cadillac ATS-V Sedan

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2016 Cadillac ATS-V sedan, reviewed by David Gluckman. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00] Hey, it's David Gluckman with another Daily Driver. Today I'm driving a 2016 Cadillac ATS-V. This is the sedan model and it has the optional eight-speed automatic transmission. The ATS-V is the small performance car in Cadillac's lineup. It sits below the CTS-V, which is also new for 2016. Ever since the base ATS came out a few years ago, this has always been a wonderful chassis in search of a great engine to compliment it. This car really changes that. [00:00:30] They've dialed up the chassis, the suspension is a little stiffer, the body is even stiffer, and they've put this really nice 3.6-liter twin-turbo V6 engine under the hood. In terms of power and torque, the new V6 outguns it's main bogey, the BMW M3 and M4. The Cadillac engine puts out 464 horsepower and 445 pound feet of torque, which is tons. [00:01:00] The one issue, though, is the way it delivers that power. It's not as smooth as the BMW and there's a bit of turbo lag that you really don't feel in the German engine. Once you get moving, however, this engine really just wakes up. There's no lag once you're at highway speed. You can floor it and there's plenty of power and torque for easy passes and runup to extra-legal speeds. [00:01:30] It's tons of fun there but around town it just kind of lacks a little bit of the smoothness and responsiveness that we're kind of expecting for a car in this class. The engine does sound pretty nice, though. It has this nice little growl when you start it up and when you get on it, it actually sounds more like a supercharged engine than a turbocharged one. It's a little strange, I think that's maybe some active noise cancellation that Cadillac is doing to cancel out the whooshes and whirs that we're used to from a turbocharger. [00:02:00] That's fine with me. Whatever it is, it sounds good. This car gets the same fancy rear limited-slip differential that the Corvette introduced a couple years ago. It does a really good job of keeping everything manageable. You almost can't tell that the car has 464 horsepower. It keeps everything in line.