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2022 Cadillac CT5-V Blackwing will get carbon fiber seat backs

Cadillac is putting the finishing touches on the 2022 CT5-V Blackwing, the high-performance sedan that will pick up where the CTS-V left off. It announced the model will be available with carbon fiber front seat backs. Presumably found on the list of extra-cost options, the weight-saving carbon fiber seat backs will stand out with a book-matched design and a laser-etched V-Series logo that will remind the passengers sitting in the back that they're not riding in a regular CT5-V. Interestingly, Cadillac noted the seats will also boast "other customer-centric innovations and features" that will be detailed closer to the sedan's on-sale date. Chairs are hardly on the front lines of automotive innovation, so we're looking forward to learning more about what Cadillac has in store. Drivers will have carbon fiber in front of them, too, because the multi-function steering wheel's bottom spokes will be made with the composite material. Cadillac hinted the sedan's top speed will lie in the vicinity of 200 mph. 2021 Cadillac CT5-V Blackwing spied View 15 Photos Nearly everything else we know about the CT5-V Blackwing comes from a diverse selection of rumors, industry murmurings, and spy shots. We learned earlier in 2020 that it might receive an updated version of the 6.2-liter V8 that powered its predecessor, not the 4.2-liter Blackwing engine it's named after, and leaked images strongly suggest a manual transmission will be available, though we assume Cadillac will also offer an automatic. It might be a six-speed stick, or Cadillac could use a version of the Chevrolet Corvette's seven-speed manual. Our questions will be answered when the 2022 Cadillac CT5-V Blackwing finally makes its debut. It's scheduled to go on sale in the summer of 2021, so its unveiling is likely a couple of weeks away, and Cadillac warned availability will be limited. The smaller CT4 which replaced the ATS, is also in line to get the Blackwing treatment.

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside